Digital Marketing

About the role

This role involves planning, executing, and optimizing paid advertising across Meta Ads, Google Ads (including SEM), and TikTok Ads, as well as managing SEO and content strategy to drive traffic, leads, and conversions.

Key responsibilities

• Plan, execute, and optimize paid ads on Meta Ads, Google Ads (including SEM), and TikTok Ads, including selecting organic content with potential for promotion

• Manage advertising budget and conduct A/B testing (audience, copy, visual) to reduce cost per lead or per sale

• Write ad copy (headline, ad text, CTA) and adjust based on test results

• Assist in writing copy for visual materials (titles, taglines, promo info, CTA) for the graphic design team

• Write captions for company social media content, both paid and organic

• Install and maintain conversion tracking (Meta Pixel, GA4, conversion tracking) to measure leads and sales

• Perform technical and on-page SEO optimization (page titles and descriptions, website structure, speed, improvements to existing pages) to improve search engine visibility

• Write website articles regularly based on keyword research to drive traffic from Google search

• Research competitor ads and identify effective formats and hooks across each channel

• Analyze ad performance, website performance, and social media content based on KPIs (reach, engagement, traffic, leads, conversion rate, ROI), and prepare periodic reports with improvement recommendations

About you

• Minimum D3/S1 education in Marketing, Digital Marketing, Communications, Business, or related field

• Minimum 1 year of experience in digital marketing

• Experience running and optimizing Meta Ads and/or Google Ads, including budget management

• Understanding of SEO, SEM, and social media marketing, with familiarity in Instagram, TikTok, and YouTube

• Able to use GA4 and understand conversion tracking setup such as Meta Pixel

• Able to analyze campaign data and prepare marketing performance reports

• Able to write persuasive ad copy, visual material copy, and social media captions, as well as SEO-friendly website articles

• Communicative, analytical, and strong problem-solving skills

• Able to work independently and in teams, with experience meeting targets and deadlines

• Portfolio required, including examples of ad campaigns with results, and examples of copy, captions, or articles written

• Proficiency in Canva and CapCut is a plus; experience running TikTok Ads is a plus

• Interest in consumer electronics, lifestyle, home appliances, and digital content is a plus

• Willing to work 6 days