Digital Marketing

About the role

We are seeking a talented and strategic Digital Marketing professional to join our growing team in Jepara, Central Java. In this role, you will be responsible for developing, implementing and optimising digital marketing campaigns that drive brand awareness, customer engagement and business growth. You will play a crucial part in establishing our online presence and ensuring our marketing initiatives deliver measurable results across all digital channels. This position offers the opportunity to work on diverse projects whilst collaborating with cross-functional teams to achieve ambitious marketing objectives.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels, including search engine marketing, social media, email marketing and content marketing

• Manage and optimise paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram and other relevant digital channels to maximise return on investment

• Conduct keyword research and implement search engine optimisation (SEO) strategies to improve organic search visibility and drive qualified traffic to digital properties

• Create, curate and manage engaging digital content including social media posts, blog articles, video content and other multimedia assets

• Monitor, analyse and report on digital marketing performance metrics, providing actionable insights and recommendations for ongoing optimisation

• Manage social media accounts, including community engagement, content scheduling and response to customer enquiries

• Collaborate with design, creative and content teams to ensure cohesive and effective campaign execution

• Stay current with digital marketing trends, tools and technologies to identify new opportunities for growth and innovation

• Support the development and maintenance of marketing budgets and ensure cost-effective campaign delivery

What we're looking for

• 1 years of professional experience in digital marketing, search marketing or a related marketing discipline

• Strong proficiency with digital advertising platforms including Google Ads, Google Analytics and social media advertising tools

• Proven experience with search engine optimisation (SEO) techniques and content marketing strategies

• Solid understanding of web analytics, data interpretation and conversion rate optimisation

• Excellent written and verbal communication skills with the ability to create compelling marketing copy

• Strong project management and organisational skills with the ability to manage multiple campaigns simultaneously

• Proficiency in digital marketing tools and software, such as marketing automation platforms, content management systems and social media management tools

• Analytical mindset with strong problem-solving abilities and attention to detail

• Ability to work collaboratively in a team environment and adapt to changing priorities

• Fluency in English and Indonesian is preferred

• Bachelor's degree in Marketing, Communications, Business or a related field is desirable

• Relevant digital marketing certifications (such as Google Digital Garage, Facebook Blueprint or HubSpot Academy) are advantageous