Digital Growth Manager

Job Description

• Digital Growth Strategy: Develop and execute 3-, 6-, and 12-month growth strategies to drive GMV, revenue, conversion, and profitability across all online sales channels.

• Channel & Sales Management: Oversee the performance of Shopee, TikTok Shop, and the brand website, including sales planning, store optimization, product listings, pricing, and assortment.

• Campaign & Performance Marketing: Plan sales campaigns, seasonal promotions, marketplace advertising, live selling, and affiliate programs to maximize traffic, sales, and return on investment while maintaining healthy margins.

• Business Performance & Profitability: Monitor channel performance, P&L, contribution margin, ROAS, conversion rate, and other key metrics; translate data into actionable growth initiatives and business plans.

• Operational Excellence: Collaborate with Marketing, R&D, Operations, and Finance to optimize inventory forecasting, stock allocation, fulfillment, customer experience, and new collection launches.

• Team Leadership & Development: Lead and develop the e-commerce team, establish KPIs and performance standards, and implement scalable SOPs and reporting systems to improve productivity and execution.

Qualifications

• Minimum 6–8 years of experience in e-commerce, with at least 3 years in a Manager or equivalent leadership role.

• Experience in fashion, modest wear, or hijab brands is a plus, with a track record of managing significant GMV.

• Experience managing multiple brands through consulting, agency, or e-commerce enabler roles is a plus.

• Demonstrated success in driving GMV growth, improving ROAS, conversion rates, and profitability.

• Strong expertise in marketplace management, performance marketing, campaign strategy, live selling, and affiliate programs, particularly on Shopee and TikTok Shop.

• Strong analytical and financial skills, with a solid understanding of e-commerce P&L, unit economics, and performance reporting.

• Proven leadership, strategic planning, and cross-functional collaboration skills.

• Familiarity with OMS/ERP systems and inventory integration is a plus.