Digital and Media Associate

Responsibilities:

• Plan, execute, optimize integrated media planning across TV, digital, and relevant offline channels, aligning investment with brand objectives across the full funnel.

• Oversee agency media buying and campaign deployment, ensuring timely execution, budget control, and delivery against agreed KPIs.

• Optimize audience targeting, reach, frequency, and channel allocation to reduce unnecessary duplication and improve media effectiveness.

• Establish consistent reporting and measurement, translating media and audience insights into actionable investment recommendations.

• Develop partnerships with media owners and platforms, including joint business planning opportunities, to unlock added value and innovation.
  

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related fields.

• 1-3 years of experience in Media Planning, Digital Media Planning, Media Strategy, or related roles.

• Strong understanding of offline & digital media channels including Meta, Google, TikTok, YouTube, Programmatic, and E-commerce Media.

• Strong analytical and problem-solving skills.

• Proficient in Microsoft Excel and PowerPoint.

• Excellent communication and presentation skills.

• Able to multitask and manage multiple projects, with excellent project management skill.

• Good written and verbal English skills.