Creative Lead

Creative Lead - PT Kapit Mas | Denpasar, Bali, Indonesia (On-site)

About the Role

PT Kapit Mas is a jewelry manufacturing and trading company based in Bali, committed to delivering high-quality products through innovation, craftsmanship, and continuous improvement.

We are looking for a Creative Lead to join our Marketing Department and drive creative direction, brand identity, and content strategy across our brands.

This role is responsible for developing creative concepts, managing content planning, maintaining consistent brand communication, and translating business objectives into impactful campaigns. You will work closely with the marketing and creative teams to guide content production, strengthen brand visibility, and ensure each brand maintains its distinct identity across digital and offline platforms.

Key Responsibilities :

• Develop and maintain creative direction, visual identity, and tone of voice across Instagram, LinkedIn, websites, print materials, and events.

• Build content strategies and monthly editorial calendars covering education, production processes, products, after-sales, and industry insights.

• Translate business objectives, including brand awareness and qualified lead generation, into creative campaigns and content concepts.

• Prepare creative briefs, direct content production, and review the work of Content Creators and Videographers.

• Design and provide art direction for social media carousels, brochures, presentation decks, and event materials.

• Write, edit, and refine technical, informative, and non-sales-driven copy in Bahasa Indonesia and English.

• Monitor content performance, prepare reports, and optimize creative strategies based on monthly results.

• Maintain distinct brand positioning, visual consistency, and communication styles across different target audiences.

Qualifications

• Bachelor's Degree (S1) in any major.

• 2–4 years of experience in content creation, branding, or creative direction.

• Strong portfolio demonstrating both creative strategy and hands-on execution.

• Proven experience managing brand social media channels, particularly Instagram and LinkedIn, from concept development to performance evaluation.

• Strong visual design capabilities, including layout, typography, colour systems, and art direction.

• Proficient in Canva and Adobe Photoshop/Illustrator or Figma.

• Solid understanding of video production and editing, with the ability to direct and review creative output.

• Excellent copywriting skills in Bahasa Indonesia and English, particularly for technical, informative, and brand-focused content.

• Able to interpret creative briefs, guide content development, and analyze performance metrics.

• Experience leading, mentoring, or providing creative direction to junior team members.

• Willing to lead and conduct on-site shoots in workshops and factories and travel occasionally.

• Creative, communicative, detail-oriented, and able to collaborate effectively across teams.

• Experience in B2B, industrial, manufacturing, luxury, or jewelry industries is an advantage.

• Experience launching brands, developing lead-generation content, email marketing, LinkedIn B2B campaigns, or event/exhibition content is preferred.