Creative Director Consultant

About Bloome Baby

Bloome Baby is a premium baby essentials brand committed to more conscious living through our philosophy, “Low Toxic, Less Plastic.” Inspired by Scandinavian design, we create thoughtfully designed products that combine functionality, safety, and timeless aesthetics.

Our products are available across TikTok Shop, Shopee, and Instagram. We are looking for a Creative Director Consultant to lead our creative direction, ensure every visual touchpoint reflects our brand values, and drive measurable business results through high-performing creative content.

Scope of Work

1. Instagram Grid & Social Media

• Establish a cohesive visual direction, content pillars, and grid planning that reflect Bloome Baby’s premium positioning.

• Maintain brand consistency across all social media touchpoints.

• Review and provide creative feedback on content before publication.

2. Video Content (TikTok, Reels & Live Commerce)

• Lead video concepts, hooks, storyboards, and visual direction.

• Ensure organic and affiliate videos are engaging, authentic, and structured to drive conversions.

• Develop creative approaches that capture attention, retain viewers, and encourage purchases.

3. Performance Ads (Meta, TikTok & Shopee Ads)

• Define creative strategies for paid advertising across platforms.

• Develop A/B testing frameworks for hooks, angles, formats, and visual approaches.

• Analyze creative performance and identify opportunities to improve CTR, CVR, and ROAS.

• Translate performance insights into actionable creative recommendations.

4. Marketplace Product Detail Pages (PDP)

• Direct the visual strategy for product detail pages on Shopee and TikTok Shop.

• Optimize main images, thumbnails, infographics, product benefit visuals, and product videos.

• Ensure marketplace visuals communicate product value clearly while strengthening brand perception and improving click-through and conversion rates.

5. Creative Guidelines & Templates

• Develop comprehensive creative guidelines and reusable templates for the internal team.

• Establish visual standards, creative principles, and content execution frameworks to ensure consistency across channels.

6. Creative Team Mentorship & Review

• Provide regular creative reviews, feedback, and guidance to the internal designer, videographer, content team, and live hosts.

• Help improve creative execution, storytelling, and overall content quality.

• Ensure the team consistently delivers work that meets brand standards and business objectives.

7. Creative Performance Analysis

• Review key performance metrics, including CTR, CVR, ROAS, hook rate, and watch time.

• Identify patterns in high- and low-performing creative assets.

• Translate data into clear creative briefs, testing priorities, and optimization strategies.

Qualifications

• Minimum 6–8 years of experience in creative, with at least 3 years in a Creative Director, Associate Creative Director, or lead Art Director role.

• Proven experience in performance creative, including paid advertising and e-commerce content with measurable business objectives such as ROAS, CTR, and conversion rates—not just brand awareness.

• Strong understanding of the TikTok Shop and Shopee ecosystems, including marketplace PDP visuals, affiliate content, and marketplace advertising.

• Experience in mom & baby, FMCG, beauty, or lifestyle consumer goods.

• Strong visual taste and a refined eye for clean, minimal, premium aesthetics, with the ability to balance brand storytelling and sales-driven creative.

• Ability to interpret performance dashboards and translate data into actionable creative briefs.

• Excellent communication, structured working methods, and experience providing constructive feedback to creative teams.

Nice to Have

• A portfolio showcasing creative campaigns or content with measurable performance results.

• Experience leading creative direction for live commerce.

• Strong understanding of UGC-style content and KOL/affiliate collaborations.

Required Application Materials

Please include the following in your application:

• CV: Highlighting your relevant experience, leadership roles, and key achievements.

• Portfolio: Including at least one example of each of the following:

  • Social media grid

  • Video content

  • Performance ads

  • Marketplace product detail pages (PDP)

• Creative Performance Case Studies: At least two examples of creative work accompanied by measurable results, such as CTR, ROAS, or conversion rate improvements.

• Creative Audit (Optional, but Highly Appreciated): A brief 1–2 page assessment outlining what you would improve in Bloome Baby’s visual presence on Instagram, TikTok, or Shopee.

• Retainer Proposal: Your estimated monthly retainer fee, including the proposed number of working hours or days per month.

Application Deadline: November 10, 2026