Creative Director

About the role

As Creative Director, you will own and elevate ZUMA's creative vision across brand, marketing, content, campaigns, retail experience, and product storytelling. You will work closely with leadership and cross-functional teams to translate business objectives and consumer insights into creative ideas that are distinctive, culturally relevant, and commercially effective. Your mission is to make ZUMA impossible to ignore.

Key responsibilities :

• Define and continuously evolve ZUMA's creative direction, brand expression, visual language, and personality.

• Translate brand strategy into distinctive creative narratives and executions.

• Ensure consistency across digital, retail, campaigns, product launches, packaging, and communications.

• Protect and strengthen ZUMA's brand equity as the company scales.

• Develop culturally relevant campaign ideas that generate attention, conversation, and sharing.

• Lead creative direction across Instagram, TikTok, social media, digital advertising, and other relevant platforms.

• Turn consumer insights, trends, and cultural moments into compelling content.

• Direct photoshoots, videos, launches, activations, KOL/influencer collaborations, and external creative partners.

• Review and challenge creative outputs to ensure they meet ZUMA's quality and brand standards.

• Use consumer response and performance data to continuously improve creative effectiveness.

About you :

• Minimum 7 years of experience in Creative Direction, Brand, Creative Marketing, Advertising, Fashion, Lifestyle, FMCG, Retail, D2C, or a related consumer industry.

• Experience handling large-scale projects and collaborating with major artists.

• Proven experience leading creative teams and large-scale creative projects.

• Strong portfolio demonstrating strategic thinking, creative direction, and high-quality execution.

• Experience developing brand campaigns from concept through execution.

• Strong experience across digital and social media channels.

• Experience collaborating with Marketing, Product, Retail, Merchandising, and Commercial teams.

• Strong understanding of consumer behavior, cultural trends, digital content, and brand storytelling.

• Ability to translate insights into bold, relevant, and commercially effective creative ideas.

• Strong presentation, communication, influencing, and creative project management skills.

• Commercial awareness and the ability to connect creative work with brand growth, engagement, conversion, and product sell-through.

About us

ZUMA is a bold, witty, expressive, and nostalgia-inspired lifestyle brand redefining what it means to wear comfort with attitude. We believe sandals are more than a product. They are a form of self-expression, a conversation starter, and part of everyday culture. At ZUMA, creativity is not limited by a rigid corporate structure. We believe in bold ideas, fast experimentation, unexpected collaborations, strong opinions, and real consumer connection.