Copywriter (FMCG, Contract)

Responsibilities:

• Develop clear, persuasive, and engaging copy in Bahasa Indonesia and English for e-commerce platforms, including product descriptions, hero images, supplemental assets, and campaign materials.

• Translate brand identity, product benefits, and campaign objectives into impactful consumer-facing content.

• Adapt regional or global brand messaging to suit the Indonesian market, considering local consumer behavior, language, and cultural nuances.

• Collaborate closely with designers, marketers, and project teams to ensure copy aligns with visual assets and brand guidelines.

• Research consumer insights, product information, and market trends to create relevant and effective content.

• Review and refine copy based on feedback, campaign performance, and engagement metrics.

• Stay updated on e-commerce trends, emerging language styles, and competitor activities to maintain relevant and effective messaging.

Requirements:

• Strong written communication and copywriting skills in both Bahasa Indonesia and English.

• Proven experience in copywriting or content writing for CPG/FMCG consumer brands.

• Good understanding of Southeast Asian e-commerce platforms, brand identity, campaign context, and Indonesian market nuances.

• Ability to translate product features and benefits into clear, engaging, and persuasive copy.

• Strong attention to detail, creativity, and the ability to manage multiple projects and deadlines.

• Comfortable collaborating with designers, brand teams, and other stakeholders.

• Experience with Shopee, Lazada, and/or TikTok Shop is a plus.

• Experience in beauty, personal care, home care, or other FMCG categories is an advantage.

• Experience adapting regional or global campaigns for the Indonesian market is preferred.

• Willing to be employed under Adecco's employment.