Content Ads Strategist

About the role

Content Ads Strategist is a Lead-level position responsible for developing strategies and creative angles for advertising content needs, leading the ads team through idea development, production, and content evaluation processes.

Key responsibilities

• Develop strategy and creative angle for ads content needs

• Write ads scripts with strong hook, storytelling, and selling message

• Lead the ads team in the process of idea development, production, and content evaluation

• Conduct QC on scripts and content to ensure alignment with Brand Guideline

• Accompany the shooting process in the field to ensure footage matches brief and ads requirements

• Analyze ads content performance and develop ideas for creative testing and optimization

About you

• Able to write engaging, persuasive ads scripts oriented toward conversion

• Understand creative strategy, hook, storytelling, and various advertising angles

• Able to conduct content QC based on brand guideline and product knowledge

• Understand ads performance metrics such as CTR, CPC, CPA, ROAS, and conversion rate

• Understand video production process and footage requirements for ads content

• Possess leadership and able to direct ads team effectively

• Proactive, creative, and possess good problem-solving ability

• Detail-oriented toward detail, brand consistency, and product information accuracy

• Communicative and able to collaborate across teams

• Adaptive to deadlines, evaluation, and changing campaign requirements

• Minimum 3 years of experience in content ads, creative strategy, or performance creative

• Have portfolio of scripts and ads content that have been developed

• Experience leading a team or directing content production process is a plus

• Willing to conduct shooting in the field to monitor footage capture process

• Able to work in a dynamic and fast-paced environment

• Able to join as soon as possible