Business Development Executive (BDE)

Work Location: Jakarta

We are looking for a highly motivated and results-oriented Business Development Executive to expand our market presence, develop new outlets, and accelerate sales growth across all brand categories. This position will focus on both On-Trade and Off-Trade channels while working closely with distributors, outlet partners, and internal teams.

Key Responsibilities

Field Execution and Outlet Development

• Identify and open new On-Trade and Off-Trade outlets across all brand categories.

• Build and maintain strong, long-term relationships with outlet owners, purchasing teams, and other key decision-makers.

• Achieve weekly and monthly sales, distribution, and new outlet acquisition targets.

• Identify and approach potential outlets within the assigned territory.

• Negotiate commercial agreements, pricing, product listings, and sales and distribution objectives.

• Ensure product availability, visibility, and proper brand execution at outlet level.

• Act as the field champion in executing promotions, trade programs, and sales or marketing activations.

• Regularly visit outlets to monitor sales performance, product availability, promotional execution, and competitor activities.

Market Acceleration and Distributor Performance

• Conduct regular sales performance reviews with distributor teams.

• Monitor and support distributor sell-out target achievement.

• Drive monthly distributor sales growth across each brand category.

• Identify market growth opportunities and recommend practical initiatives to increase sales and distribution.

• Work closely with the Marketing team to ensure the effective implementation of brand campaigns and outlet activations.

• Gather and report market intelligence, including competitor activities, pricing, promotions, customer trends, and new business opportunities.

• Monitor sales performance against targets and prepare regular market and sales reports.

• Ensure distributor sales teams understand and execute the company’s commercial priorities.

Qualifications

• Minimum Diploma or Bachelor’s degree in Business, Marketing, Management, Hospitality, or a related field.

• At least two years of experience in business development, field sales, or account management.

• Experience in the FMCG, beverage, hospitality, or alcoholic beverage industry is preferred.

• Strong understanding of On-Trade and Off-Trade sales channels.

• Proven ability to develop new outlets and achieve sales and distribution targets.

• Strong negotiation, communication, relationship-building, and presentation skills.

• Commercially driven, proactive, and comfortable working in the field.

• Able to analyze sales performance and identify market growth opportunities.

• Able to work independently while coordinating effectively with distributors and internal teams.

• Proficient in Microsoft Excel and sales reporting.

• Possess a valid driving license and be willing to travel regularly within the assigned territory.

• Comfortable working in the alcoholic beverage industry.

Key Competencies

• New Business Development

• Field Sales Execution

• Outlet Acquisition

• On-Trade and Off-Trade Management

• Distributor Management

• Sales Target Achievement

• Negotiation and Relationship Management

• Market Intelligence

• Commercial and Analytical Thinking