Brand Strategist

Key Responsibilities

- Develop and execute creative marketing strategies aligned with the company’s brand and business objectives.

- Lead the planning and execution of creative campaigns across social media, digital platforms, and other marketing channels.

- Develop creative concepts, campaign ideas, and content directions that resonate with the target audience.

- Collaborate with Content, Social Media, KOL, Digital Marketing, and other teams to deliver integrated marketing campaigns.

- Analyze market trends, consumer behavior, competitors, and emerging social media trends to identify new creative opportunities.

- Monitor campaign performance and use data and insights to improve future marketing strategies with KOL & Affiliate Specialist.

- Manage and guide the creative marketing team, including setting priorities, reviewing output, and providing feedback.

- Work with internal teams and external partners, including KOLs, creators, agencies, and other marketing partners when needed.

- Strong understanding of digital advertising and paid media platforms.

- Ensure all creative materials are delivered on time and meet quality standards.

- Stay up to date with trends in digital marketing, social media, content, and consumer behavior.

Requirements

- Bachelor’s degree in Marketing, Communications, Business, or a related field.

- 3+ years of experience in marketing, creative marketing, digital marketing, brand marketing, or a related field, with experience in a managerial or leadership role preferred.

- Strong understanding of social media, digital marketing, content strategy, and campaign development.

- Strong creative thinking with the ability to turn ideas into practical marketing campaigns.

- Good understanding of consumer behavior and current digital/social media trends.

- Strong communication, leadership, project management, and problem-solving skills.

- Able to work collaboratively with cross-functional teams and manage multiple projects simultaneously.

- Data-driven mindset with the ability to evaluate campaign performance and make strategic improvements.

- Experience working with KOLs, influencers, creators, or marketing agencies is a plus.

- A portfolio of previous marketing campaigns or creative projects is highly preferred.