Brand Specialist

About the role

Havanna is seeking a Brand Specialist with strategic thinking, customer understanding, and data-driven decision-making capabilities to help develop and strengthen the Havanna brand. We are looking for someone who can not only execute marketing activities, but also understand why a strategy is relevant to customers and how it impacts the business.

Key responsibilities

• Develop and execute brand strategy aligned with Havanna's business goals

• Maintain and develop brand positioning, brand identity, and brand messaging across various customer touchpoints

• Conduct customer insights and market analysis to understand needs, behavior, preferences, and trends

• Process and analyze customer and marketing data to identify patterns, opportunities, and actionable insights

• Translate customer insights and market trends into marketing strategy, campaigns, and brand initiatives

• Develop and evaluate various brand activations to increase brand awareness, engagement, and customer experience, such as events, partnerships, collaborations, and community activations

• Identify and develop strategic partnership and collaboration opportunities to strengthen Havanna's positioning and reach

• Monitor brand and campaign performance and provide improvement recommendations based on data

• Conduct competitor analysis and monitor market developments to identify opportunities for the brand

• Collaborate with Social Media Specialist, Operations, and other teams to ensure consistent brand experience

About you

• Minimum S1 education in Marketing, Business Management, Communications, Public Relations, or related field

• Minimum 1-2 years of experience in Brand, Marketing, Brand Strategy, Consumer Insights, or related positions

• Strong understanding of brand strategy and brand positioning

• Experience conducting customer research and translating it into insights

• Accustomed to using data and analytics as the basis for making recommendations or decisions

• Strong analytical thinking, strategic thinking, and problem-solving capabilities

• Ability to connect customer insights, market trends, brand strategy, and business objectives

• Experience developing brand activations, events, partnerships, or collaborations is a plus

• Good communication and presentation skills

• Experience in hospitality, beauty, wellness, retail, F&B, or consumer-facing business is a plus