Brand Manager Vape

Job Description :

1. Strategy & Creative Development

Develop effective communication strategies based on brand values, market trends, and consumer insights.

Excel at extracting core messages from products and the brand itself, conceptualizing and producing persuasive brand stories, marketing concepts, communication themes, and slogans.

2. Retail Activation & Sales Growth (New Focus)

Design, plan, and execute impactful offline and retail brand activations that stimulate direct consumer engagement and accelerate sales conversion.

Develop tactical trade marketing initiatives and point-of-sale (POS) materials to drive product sell-in to distributors/retailers and maximize sell-out performance at the store level.

Collaborate closely with the sales team to align brand campaigns with commercial targets, ensuring marketing efforts translate directly into retail revenue growth.

3. Integrated Marketing Planning

Play a key role in structuring and planning the campaign roadmap of a series of our products.

Be responsible for the end-to-end planning of marketing campaign activations, ensuring creative ideas are effectively deployed across owned channels (e.g., social media, membership programs) and paid media.

4. Content Creation & Execution

Lead initial market insight mining and idea generation for brand projects. (Diubah dari "Participate in" menjadi "Lead" untuk level manajerial)

Write, conceptualize, and quality-check key marketing materials (e.g., video scripts, key visual copy, event concepts, brand collateral).

5. Project Management & Coordination

Lead brand projects independently, managing overall timelines, budgets, and quality.

Collaborate efficiently with internal cross-functional teams (especially Sales, Design, and Compliance) and external partners (e.g., agencies), managing the process from creative pitching and vendor selection to final execution.

Requirements :

1. Experience & Background

3 years of relevant experience in an advertising agency, or in-house brand department, preferably in a managerial capacity.

Proficiency in Indonesian, and fluent in either English or Chinese.

Proven experience in independently managing and successfully executing integrated online/offline marketing projects, with a strong track record of sales-driven retail activations.

Experience in the Vape industry is a significant plus.

Solid understanding of the workflows for advertising design, media operations, and event execution.

2. Core Competencies

Strategic Creativity, Deep Insight, Strong Execution, Exceptional Communication, and Commercial/Sales Awareness.

3. Education & Personal Attributes

Bachelor's degree or higher in Marketing, Advertising, Business, or Communications are preferred.

Curious and passionate about the world with a diverse range of interests. A continuous learner who thrives on new challenges.

A strong team leader with resilience and a positive attitude under pressure.