Brand Manager: Premium

About the role

The purpose of this job is to manage & introduce the portfolio of wall paint category products and activities so that the brand maintains a competitive healthy equity and grows profitably. This role works mainly in two teams: the Regional Product portfolio network (Interiors & Exterior) to provide input to ASEAN strategy development and planning, and the Country Marketing Team to actively build and drive the ASEAN Interior & Exterior wall paint agenda including product launches and communication activities.

Key responsibilities

• Support Category Marketing Manager in development and implementation of the ASEAN Interior & Exterior wall paints strategy, giving active input on country specific trends, needs and insights

• Support regional Interior & Exterior projects by actively contributing country's information and working in multifunctional teams

• Deliver high quality and timely local input on the categories assigned to consumers, customers, influencers or painters

• Initiate and/or participate in market research on concepts and feedback to Regional and other countries

• Manage the implementation of the ASEAN brand architecture for assigned categories both interior & exterior wall paint and manage any related implications with minimum disruption to the business

• Work with Sales for the channel strategy for assigned categories in the wallpaint both Interior & Exterior products range

• Work with Supply Chain for the phase in/phase out of stock as well as demand planning

• Work with sales on the deployment and installation of POST requirements for Interior products

• Work with technical on product development

• Implement the ASEAN Interior & Exterior communication campaign and translate to local needs

• Write a strong media brief for assigned categories both Interior & Exterior brand considering 360 touch points

• Work with Customer Marketing team to deliver local activation program that is aligned with ASEAN program calendar

• Measure, evaluate and course correct all media activities

• Deliver together with sales to ensure the sales and marketing activity plan are well integrated

• Develop colour collaterals for assigned categories in Interior & Exterior product lines

• Grow assigned categories for both Interior & Exterior wall paint product range and ensure healthy margins and profitability

• Provide inputs and insights to business analysis and financial analysis of the assigned categories

• Contribute to a smooth country marketing planning process for the assigned categories

• Monitor identified performance areas (revenue, profits, share) for assigned categories and escalate to Category Marketing Manager & Head of Marketing when there is significant deviation from brand target budget

• Help in preparing the monthly and quarterly country review as part of monthly operations reporting

• Encourage all teams to comply with HSES standard and ensure zero incident within working unit

• Ensure Code of Conduct obedience within respective working unit

About you

• Bachelor degree in business

• Minimum 7 - 10 years in a marketing role and experience in managing product portfolio

• Good at project management

• Analytically and strategically skilled

• Good knowledge of English

• Basic knowledge in Accounting- P&L

• High energy

• Good communicator

• Collaborative

• Organized

• Action oriented - faces challenges head-on and pushes for solutions, despite seeming ambiguities