Brand Manager -FMCG/Beauty/Personal Care

Jobdesc Brand Marketing :

• Develop and execute brand and growth marketing strategies aligned with startup objectives.

• Handle end-to-end marketing activities: branding, campaign execution, content, digital, and partnerships.

• Lead product launches and promotional campaigns with fast go-to-market execution.

• Create and manage brand communication across social media, KOL/influencer, e-commerce, and offline channels.

• Analyze market trends, consumer behavior, and campaign performance to optimize results.

• Collaborate closely with Sales, Trade Marketing, Product/R&D, and founders for rapid decision making.

• Manage marketing budget efficiently and ensure high ROI in a resource-limited environment.

• Support creative development (copy, brief, key visual) and oversee external vendors or agencies.

Qualifications / Requirements :

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• Minimum 3 years of experience in Beauty, Personal Care, FMCG, or related industries.

• Fluent in English and Mandarin (spoken and written) – mandatory.

• Strong experience in brand marketing, product marketing,activation, and campaign execution.

• Hands-on, adaptable, and able to handle multi-functional responsibilities in a fast-paced startup environment.

• Comfortable working in a dynamic, independent, and lean team structure.

• Strong analytical skills with the ability to translate data into actionable strategies.

• Excellent communication, presentation, and stakeholder management skills.

• Proactive, self-driven, and results-oriented mindset.

• Office at PIK 1