Brand Manager (Beauty/Personal Care)

Requirements:

1. Minimum Bachelor’s degree in Marketing/Business or related field

2. ⁠Minimum 3-4 years of relevant experience in marketing with the last position as Manager, preferably in Beauty/Personal Care/Skincare/Make up Industry

3. Proven experience in KOL management, social media strategy, digital ads, CPAS, and market trend analysis, etc.

4. ⁠Strong understanding of e-commerce platforms (Shopee, Tokopedia & TikTok Shop, Website, etc.)

5. ⁠Leadership, Analytical, creative, and communication skills

6. ⁠Work Location: Cengkareng, Jakarta Barat

Key Responsibilities:

1. ⁠Develop, plan, and execute brand marketing strategies for the personal care/beauty category
   ⁠Manage KOL & Influencer Marketing to build strong brand awareness and customer engagement

2. Oversee social media campaigns, digital ads, and CPAS performance

3. ⁠Analyze market trends and competitors to create relevant and competitive brand strategies

4. ⁠Drive sales growth through e-commerce and marketplace campaigns

5. ⁠Manage marketing budget effectively with focus on ROI

6. ⁠Lead, mentor, and develop the marketing team to achieve business goals