Brand Manager

About us

PT. Daewoong Pharmaceutical Indonesia is a leading pharmaceutical company committed to delivering innovative healthcare solutions and improving the lives of patients across Indonesia. With a strong portfolio of trusted pharmaceutical products and a dedicated team of professionals, we continue to build a reputation for excellence, quality, and integrity in the healthcare industry. We believe in fostering a dynamic workplace where talented individuals can grow, contribute meaningfully, and make a real difference in people's health and wellbeing.

About the role

We are seeking a talented and strategic Brand Manager to join our Marketing & Communications team at PT. Daewoong Pharmaceutical Indonesia. Based in South Jakarta, this is a full-time position that offers a unique opportunity to drive brand growth and market positioning for our pharmaceutical portfolio. As Brand Manager, you will be responsible for developing and executing comprehensive brand strategies that enhance market presence, drive customer engagement, and contribute to the company's commercial objectives. This role is pivotal in shaping how our brands are perceived in the marketplace and ensuring alignment with our organisational vision.

Key responsibilities

1) Brand Strategy Localization & Execution Planning

• Localize global brand strategies developed by HQ to align with the Indonesian market environment,

including consumer trends, channel dynamics, and competitive landscape.

• Conduct market research, insight analysis, and competitive benchmarking to define brand positioning and product strategies.

• Develop packaging, pricing, and promotional strategies tailored to Indonesian distribution channels (including both offline and online channels)

• Establish annual brand plans and execution roadmaps within the allocated marketing budget in alignment with HQ, and track performance against key objectives

2) Marketing Communication Execution

• Plan and manage professional engagement activities targeting KOLs, physicians, pharmacists, and other healthcare professionals (e.g., symposiums, workshops, CSO training programs)

• Lead collaboration with the Indonesian Pharmacists Association (IAI), including MOU establishment and development of annual pharmacist education programs and webinar initiatives

• Manage BPOM regulatory registration processes, monitor timelines, and respond to regulatory updates and changes

• Coordinate communication with HQ, distribution partners, and other stakeholders, and provide regular progress reports

3) Cross-Functional Collaboration

• Collaborate with internal stakeholders in Indonesia (Sales, RA, SCM, Medical, etc.) to support effective brand execution

• Work closely with HQ Global Brand Managers and Product Development teams to align on product strategy and marketing initiatives

• Develop product communication materials and conduct training sessions for CSO and sales teams

What we're looking for

• Bachelor's degree in Marketing, Business Administration, Pharmaceutical Sciences, or related field

• Minimum 3-5 years of brand management experience, preferably within the pharmaceutical or healthcare industry

• Strong knowledge of pharmaceutical marketing regulations, compliance requirements, and industry best practices

• Proven track record of successfully developing and executing brand strategies that drive market growth and customer engagement

• Excellent analytical skills with the ability to interpret market data and translate insights into actionable strategies

• Proficiency in digital marketing platforms, marketing automation tools, and data analytics software

• Strong written and verbal communication skills in both Indonesian and English

• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines

• Creative thinking coupled with strategic mindset and commercial awareness

• Ability to work collaboratively across departments and influence stakeholders at various levels

• Proficiency in Microsoft Office applications and marketing planning software

• Preferred experience with market research methodologies and consumer behaviour analysis

Preferred Qualifications :

1) Proficiency in Korean is preferred to facilitate effective communication with HQ

2) Experience in brand management and product launches within OTC, dietary supplements, or FMCG categories

3) Hands-on experience with BPOM product registration and regulatory submission processes in Indonesia

4) Experience participating in global brand launches or cross-border collaboration projects (Korean language proficiency is a plus)

5) Strong project management, communication, and leadership skills

What we offer

At PT. Daewoong Pharmaceutical Indonesia, we are committed to supporting the professional growth and wellbeing of our employees. We offer a competitive compensation package commensurate with experience and qualifications. Our benefits include opportunities for continuous professional development, training programmes, and career advancement pathways within our growing organisation. We foster a collaborative and inclusive workplace culture where your contributions are valued and recognised. We provide flexible working arrangements where feasible, and we prioritise the health and wellbeing of our team members through wellness initiatives and support programmes. Join us to build a rewarding career in the dynamic pharmaceutical industry whilst making a meaningful impact on healthcare in Indonesia.