Brand Manager

About the role

PT Happy Pet Indonesia is seeking a strategic and commercially minded Brand Manager to drive brand development, marketing initiatives, and business growth across our portfolio of premium pet food brands from Germany, including Happy Dog and Happy Cat.

Key responsibilities

• Develop and execute brand strategies aligned with the company's business objectives and growth targets

• Manage brand positioning, brand communication, and marketing activities to strengthen brand awareness and market presence

• Plan and implement integrated marketing campaigns across digital and offline channels

• Develop annual brand plans, marketing calendars, and budgets, while monitoring spending and campaign effectiveness

• Analyze market trends, consumer insights, competitor activities, and sales performance to identify growth opportunities

• Work closely with Sales, Trade Marketing, and other cross-functional teams to ensure effective marketing execution

• Support product launches, promotional programs, events, and other brand activation initiatives

• Monitor marketing KPIs and prepare regular reports on campaign performance, brand development, and return on marketing investment

• Coordinate with international brand principals and external agencies to ensure brand consistency and effective execution

About you

• Bachelor's degree in Marketing, Business Management, Communications, or a related field

• Minimum 5 years of experience in brand management or marketing, preferably within FMCG, consumer goods, or premium consumer brands

• Proven experience in developing brand strategies and executing integrated marketing campaigns

• Strong understanding of digital marketing, consumer behavior, market research, and brand positioning

• Solid analytical skills with the ability to translate market insights into actionable business strategies

• Experience in budget management, campaign evaluation, and performance reporting

• Strong communication, project management, and stakeholder management skills

• Proactive, commercially minded, and comfortable working in a dynamic, growth-oriented business environment

• Proficiency in English is preferred, particularly for communication with international stakeholders

• Experience in the pet food, pet care, or related consumer industries will be an advantage

About us

PT Happy Pet Indonesia is an importer and distributor of premium pet food brands from Germany, including Happy Dog and Happy Cat. We are committed to delivering high-quality nutrition for pets and strengthening our presence in the Indonesian market.