Brand Manager

We're Hiring

Brand Manager

WFO – Malang

Help us grow Glamazing into Indonesia's next iconic beauty brand.

At Glamazing, we believe beauty is more than skincare—it's confidence, self-expression, and everyday empowerment.

We're looking for an experienced Brand Manager who can turn insights into strategy, strategy into campaigns, and campaigns into sustainable business growth. If you're passionate about building brands that consumers genuinely love and understand the fast-moving beauty industry, we'd love to have you on our team.

Your Mission

As our Brand Manager, you'll own the brand strategy and ensure every campaign, product launch, and customer touchpoint strengthens Glamazing's position in the market. You'll collaborate with cross-functional teams to deliver impactful marketing initiatives that drive awareness, engagement, and sales.

Key Responsibilities

1. Develop annual, quarterly, and monthly brand strategies aligned with business objectives.

2. Build and execute integrated 360° marketing campaigns across digital and offline channels.

3. Lead product launch strategies from concept to market execution.

4. Analyze consumer behavior, market trends, and competitor activities to identify business opportunities.

5. Collaborate with Product Development, Creative, Social Media, KOL, Affiliate, Performance Marketing, E-Commerce, Sales, and CRM teams.

6. Manage campaign timelines, marketing budgets, and performance evaluations.

7. Ensure brand identity and messaging remain consistent across every communication channel.

8. Monitor key marketing metrics including brand awareness, engagement, conversion, ROAS, market share, and revenue growth.

9. Present strategic recommendations and business performance reports to management.

10. Drive innovation by identifying new opportunities to strengthen the brand.

Qualifications

1. Bachelor's degree in Marketing, Business, Communication, Management, or a related field.

2. Minimum 4 years of experience in Brand Management or Marketing, preferably within the beauty, skincare, cosmetics, or FMCG industry.

3. Proven experience leading successful product launches and integrated marketing campaigns.

4. Strong understanding of branding, digital marketing, consumer insights, and marketing analytics.

5. Experience working with cross-functional teams and managing multiple projects simultaneously.

6. Strong analytical thinking with a data-driven decision-making mindset.

7. Excellent communication, leadership, presentation, and stakeholder management skills.

8. Passionate about beauty trends, consumer behavior, and the Gen Z & Millennial market.

9. Comfortable working in a fast-paced and target-oriented environment.