Brand Manager

BRAND MANAGER

PT Indo Arloji Perkasa

PT Indo Arloji Perkasa is a company engaged in the watch industry, representing and managing various international watch brands in Indonesia.

We are looking for a Brand Manager who is passionate about building brands, developing marketing strategies, and driving business growth through effective marketing and brand activation.

Job Description

• Develop and implement comprehensive brand strategies and annual marketing plans.

• Manage brand positioning, communication, and overall brand image in the Indonesian market.

• Develop marketing campaigns and promotional activities across online and offline channels.

• Plan and execute product launches, events, retail activations, and brand activities.

• Work closely with the Principal/Brand Owner to ensure all marketing activities are aligned with global brand guidelines.

• Develop and manage marketing budgets and monitor campaign effectiveness and ROI.

• Analyze market trends, consumer behavior, competitors, and business performance to identify growth opportunities.

• Collaborate with Sales, Retail, E-commerce, Marcom, and other internal teams to achieve brand and sales objectives.

• Manage relationships with agencies, KOLs, media, vendors, dealers, and other external partners.

• Monitor brand performance, sales performance, and marketing campaign results and provide regular reports and recommendations to management.

• Ensure all brand materials and communication are consistent with the approved brand guidelines.

• Identify opportunities for brand exposure, partnerships, collaborations, and other cost-effective marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Management, Communications, or a related field.

• Minimum 5 years of experience in Brand Management, Marketing, or Marketing Communication, preferably in fashion, luxury, lifestyle, retail, or watch industry.

• Strong understanding of brand strategy, marketing planning, digital marketing, retail marketing, and consumer behavior.

• Experience in managing marketing budgets and evaluating campaign performance.

• Strong project management and organizational skills.

• Excellent communication, negotiation, and presentation skills.

• Strong analytical and problem-solving abilities.

• Able to work independently as well as collaboratively with cross-functional teams.

• Proactive, creative, detail-oriented, and commercially minded.

• Good command of English, both written and spoken.

• Willing to work in Jakarta and travel when required.

Preferred Qualifications

• Experience handling international or premium/luxury brands.

• Experience working directly with a Principal or international brand owner.

• Experience in the watch, fashion, or retail industry.

• Strong network with media, KOLs, agencies, and marketing partners.