Brand Affiliate Lead

Deskripsi Pekerjaan

Job Description

• Develop and lead end-to-end brand affiliate strategies aligned with brand objectives, commercial priorities, and business growth targets
• Drive affiliate channel performance through strategic campaign planning, creator engagement, content optimization, and performance analysis
• Lead the development of creative concepts, content strategies, and editorial guidelines to ensure consistent brand messaging across affiliate and live commerce channels
• Collaborate with Brand, Affiliate Management, and Commercial teams to identify growth opportunities and translate business objectives into actionable affiliate initiatives
• Establish content frameworks, creative guidelines, and best practices to enhance creator effectiveness and campaign performance
• Monitor affiliate performance metrics, marketplace dynamics, consumer behavior, and emerging social commerce trends to identify opportunities for continuous improvement
• Provide strategic direction and feedback on creative outputs, ensuring content quality, brand alignment, and commercial effectiveness
• Manage relationships with creators, agencies, and external partners to support affiliate campaign execution and scalability
• Lead cross-functional initiatives and coordinate multiple campaigns to ensure timely execution and measurable business impact

Requirements

• Bachelor's degree in Marketing, Communication, Business, or a related field
• Minimum 5 years of professional experience in affiliate marketing, social commerce, creator partnerships, digital marketing, or related fields
• Proven experience in developing and executing affiliate marketing strategies that drive measurable business results
• Strong understanding of affiliate ecosystems, live commerce, creator marketing, and marketplace platforms, particularly TikTok Shop and Shopee
• Demonstrated ability to lead cross-functional initiatives, manage stakeholders, and drive strategic campaign execution
• Strong analytical and commercial mindset, with experience interpreting performance metrics, evaluating campaign effectiveness, and identifying growth opportunities
• Solid understanding of content strategy, creative direction, and performance-driven storytelling across digital commerce channels
• Experience working with creators, influencer networks, agencies, and external partners
• Excellent communication, stakeholder management, and problem-solving skills, with the ability to balance strategic planning and hands-on execution
• Ability to manage multiple projects in a fast-paced environment while maintaining strong creative and commercial standards
• Experience in FMCG, beauty, consumer goods, or e-commerce is a strong advantage