Brand Activation Staff

Support the preparation, execution, and reporting of brand activation programs that drive consumer engagement, product trial, and sales opportunities. Ensure activities run smoothly, meet brand standards, and follow approved plans and budgets.

Key Responsibilities

1. Activation Preparation : Prepare event checklists, timelines, rundowns, and material requirements for brand activation event, Miss Cimory event participation, office-to-office activities, modern trade events, and sponsorship programs.

2. On-Site Execution : Coordinate event setup, booth readiness, product displays, sampling, and selling activities. Ensure branding and consumer interactions meet agreed standards.

3. Manpower & Vendor Coordination : Brief and coordinate promoters, event crews, and vendors on their assignments, schedules, product information, and execution requirements.

4. Material & Logistics Coordination : Coordinate with the operations team to ensure products, POSM, and equipment arrive on time. Support loading, unloading, setup, dismantling, and the return of unused materials.

5. Field Monitoring & Troubleshooting : Monitor activities throughout the event, resolve routine operational issues, and promptly escalate problems requiring additional support or approval.

6. Expense Administration : Track event expenses against approved allocations, collect supporting documents, and prepare accurate expense reconciliation.

7. Activity Reporting : Record consumer reach, samples distributed, sales where applicable, and consumer feedback. Submit timely reports with event documentation and practical improvement suggestions.

Requirements:

1. Bachelor’s degree in Marketing, Business, Communication Studies, Marketing Communication, Event Management, or a related field.

2. Project management skill, i.e coordinating field teams, vendors, budgets, timeline and multiple events.

3. Strong planning, communication, negotiation, and problem-solving skills.

4. Proficient in Excel and PowerPoint, with the ability to translate activity results into practical recommendations.

5. Agile, Result-oriented, and Collaborative

6. Willing to work on-site and travel to activation locations, including weekends when required