Brand Activation Associate

Company Description

At HEURA, innovation is at the core of our operations. We are dedicated to exploring new scent profiles and cutting-edge production techniques to stay ahead of industry trends. Our recent focus on building a state-of-the-art production facility showcases our commitment to growth and excellence.
 

Role Description

This is a full-time on-site role for a Brand Activation Specialist located in Kelapa Gading, Jakarta, Indonesia. The Brand Activation Specialist will be responsible for planning and executing offline brand activations and developing brand collaborations.

Job Responsibilities

• Plan and execute offline brand activations, including events, exhibitions, pop-up booths, and promotional activities.

• Coordinate booth design, production, setup, and execution to ensure alignment with the brand's identity and campaign objectives.

• Develop and execute brand collaboration initiatives, including cross-brand campaigns, joint promotions, and giveaway activities.

• Identify and approach potential brand partners to create mutually beneficial collaborations and expand brand reach.

• Coordinate with internal teams and external vendors to ensure smooth execution of activation projects.

• Monitor activation performance and prepare reports to evaluate campaign effectiveness and identify opportunities for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Experience in brand activation, event management, marketing, or brand partnerships is preferred.

• Strong project management, communication, and coordination skills.

• Creative, proactive, and able to develop engaging activation and collaboration ideas.

• Comfortable handling multiple projects and working with external partners and vendors.