Advertiser

Qualifications:

1. At least 2 years of hands-on experience in managing Shopee Ads, TikTok Ads, Meta Ads and CPAS.

2. Strong analytical and problem-solving skills with proven ability to optimize ROI.

3. Experience in integrating advertising campaigns with CRM strategies (WhatsApp, email, remarketing).

4. Familiarity with landing page management and conversion optimization.

5. Data-driven mindset with proficiency in campaign tracking and performance analysis.

6. Strong collaboration skills to work with cross-functional teams (Creative, KOL, Customer Service).

7. Passion and understanding of pets, especially cats, is a must.

Responsibilities:

1. Plan, set up, and optimize campaigns across Shopee Ads, TikTok Ads, Meta Ads and CPAS.

2. Conduct A/B testing for creatives, audience targeting, and bidding strategies.

3. Manage and optimize landing pages with design and web development teams.

4. Analyze campaign performance and provide actionable insights.

5. Collaborate with KOL, Affiliate, and Content teams for integrated campaigns.

6. Prepare regular reports and recommend strategies for improvement.

7. Adjust campaigns based on seasonal pet care needs and consumer behavior.

8. Develop strategies to integrate advertising campaigns with CRM and customer database (e.g., WhatsApp, email, remarketing).

9. Work closely with the Customer Service team to ensure proper execution of CRM strategies, while focusing on advertising and performance optimization.