Admission & Marketing Officer

About the role

The Admission & Marketing Officer is responsible for attracting new families to Wira's Playroom and driving the enrollment pipeline from initial inquiry to final registration. In this dual-focus role, you will manage the school's social media platforms and marketing campaigns, while personally hosting school tours and securing student enrollments. You will oversee Administrative Staff, report directly to the Principal, and work in close coordination with the Operation Lead.

Key responsibilities

• Act as the primary, welcoming point of contact for prospective families. Promptly handle telephone, email, and walk-in inquiries, follow up on leads, and schedule school tours to keep the admissions pipeline moving.

• Meet prospective parents, present the school's therapeutic and academic services, host open houses, guide families warmly through the registration steps, and successfully secure student enrollment.

• Manage the school's digital social platforms. Create, curate, and post approved content that reflects core institutional values, strictly following established brand and campaign guidelines.

• Coordinate enrollment paperwork and registration fees with the Administrative Staff and Finance. Once a family is registered, hand them over to the Education and Clinical teams for formal placement and diagnostic assessment.

• Maintain flawless admissions metrics and pipeline data. Strictly secure signed parental consent before utilizing any child's photograph, video, or personal journey in marketing materials, ensuring absolute data privacy and safeguarding compliance.

About you

• Minimum Bachelor's degree (S1) in Special Education, Psychology or a related discipline.

• Minimum 2–3 years of proven experience in admissions, customer relations in school.

• Experience within international/private schools, pediatric clinics, child development centers, or premium hospitality sectors is highly advantageous.

• Strong command of social media management tools, basic content creation/copywriting, CRM or pipeline database tracking, and excellent presentation skills.

• Fluent in speaking English for professional parent interactions and excellent professional communication in Bahasa Indonesia.

• High emotional intelligence, warm and empathetic demeanor, excellent persuasion and closing skills, highly organized, and an uncompromised commitment to child safety and data privacy.

About us

Wira's Playroom is an inclusive learning space where children grow with joy, dignity, and acceptance—supported holistically to become confident learners and individuals. We include: Special Needs School, Therapy Center, Early Intervention Program & Kindergarten to Primary 6.