Supervisor Marketing Digital

About the role

As Digital Marketing Supervisor, you will be responsible for designing, executing, and optimizing digital marketing strategies to build brand awareness, reach new target markets, and generate qualified leads. You will work directly with the CEO and oversee a Content Planner/Creative, ensuring that marketing strategy, content, paid advertising, and lead generation run in an integrated manner.

Key responsibilities

• Design and execute digital marketing strategies to establish positioning as a premium, professional, and personalised English learning provider

• Direct Content Planner/Creative to ensure content has clear direction, is relevant to target market, consistent with brand, and builds authority, trust, and engagement

• Manage and optimize paid advertising such as Meta Ads, Google Ads, and other relevant platforms for customer acquisition and lead generation

• Build and optimize funnel from awareness → interest → consideration → consultation/assessment → registration, including coordination with Admin/Admissions

• Develop and test new target audiences, including university students, young professionals, working adults, and secondary markets such as parents and families

• Monitor and analyze marketing performance regularly, including reach, engagement, lead quality, conversion rate, CPA/CAC, ROAS, and revenue contribution

• Deliver reports and insights to CEO and use data to determine which strategies, campaigns, audiences, and content should be developed or discontinued