Specialist Digital Advertising E-Commerce

About the role

This role involves managing paid advertising campaigns across multiple platforms and optimizing e-commerce operations to drive sales and business growth.

Key responsibilities

• Create, set up, and run paid ads on platforms such as Meta Ads (Instagram/Facebook), TikTok Ads, Google Ads, and Marketplace Ads (Shopee Ads, Tokopedia Ads)

• Manage daily and monthly advertising budgets efficiently and with precise targeting

• Monitor key metrics including ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost Per Click), Conversion Rate, and AOV (Average Order Value)

• Optimize product listings, store pages, and seasonal promotions/campaigns on marketplaces

• Coordinate with design and copywriting teams for advertising materials

• Analyze advertising performance and daily/monthly sales data to generate actionable business insights

• Prepare regular reports to management on campaign effectiveness

• Follow digital trends, consumer behavior, and changes in advertising platform algorithms and new features

About you

• Experience managing paid advertising campaigns across multiple platforms

• Knowledge of e-commerce operations and marketplace optimization

• Ability to analyze data and translate performance metrics into actionable insights

• Experience with budget management and campaign optimization