Social Media Specialist

About the role

Assist in planning, executing, and optimizing social media content and campaigns across platforms (e.g., Instagram, TikTok, and others). Support photoshoot and videoshoot activities, including content preparation and on-site coordination. Generate creative ideas to develop engaging and interactive content for social media audiences.

Key responsibilities

• Develop and manage content calendars to ensure consistent and timely posting

• Monitor and report on digital marketing performance, including social media traffic, follower growth, ads effectiveness, and overall brand sentiment

• Stay up to date with digital marketing trends and provide recommendations for continuous improvement

• Manage collaborations with KOLs/influencers in line with campaign objectives

• Build and maintain strong relationships with external vendors, talents, influencers, and other partners to support content production

About you

• Minimum Bachelor's degree (S1) in Marketing, Communications, or related fields

• Minimum 1–2 years of experience in Marketing Communications, preferably in fashion, lifestyle, or retail industry

• Strong understanding of brand communication, content strategy, and social media management

• Proven experience in managing KOLs/influencers and community building

• Experienced in handling brand photoshoots, including concept preparation, coordination, and execution

• Demonstrated ability to lead creative production processes and coordinate with teams

• Familiar with AI tools for content creation, research, and data analysis

• Strong analytical thinking, well-organized, and able to work in a fast-paced environment

• Having a portfolio of campaigns or creative projects is a strong advantage