Social Media Specialist

Job Description

• Develop creative and engaging social media content concepts aligned with brand objectives, marketing campaigns, and audience behavior.

• Create social media content from concept to execution, including content ideas, scripts, captions, and creative references for Instagram, TikTok, and other relevant platforms.

• Develop content plans and calendars to ensure consistent and timely content publication.

• Plan and execute social media activities to support the company's marketing campaigns, promotional programs, events, and brand awareness initiatives.

• Coordinate with relevant internal teams to gather information and develop content that supports business and marketing objectives.

• Review and ensure content quality, accuracy, and brand consistency before submission for managerial review and approval.

• Monitor social media performance, identify relevant trends, and evaluate content effectiveness to improve audience engagement and reach.

Requirements

• Minimum 1–2 years of experience in social media management, content creation, digital marketing, or a related field.

• Strong understanding of Instagram and TikTok, including content formats, trends, audience behavior, and platform best practices.

• Creative and capable of developing engaging content ideas, writing compelling captions and scripts, and translating marketing briefs into effective social media content.

• Familiarity with social media analytics and performance metrics, with the ability to evaluate results and identify improvement opportunities.

• Good communication, teamwork, time management, and attention to detail.

• Proactive, adaptable, and able to work collaboratively while managing multiple content tasks and deadlines.

• Familiarity with content creation tools such as Canva, CapCut, or similar applications is an advantage.