Social Media & Content Marketing Specialist

Social Media & Content Marketing Specialist

Job Description

We are looking for a creative, proactive, and communicative Social Media & Content Marketing Specialist to join our team. This role will be responsible for managing the company’s social media activities, from content planning and creation to publishing, performance reporting, livestreaming, and social media campaign execution.

The role will also be involved in event partnerships, sponsorship opportunities, and KOL/influencer collaborations, providing an opportunity to gain hands-on experience across various aspects of digital marketing and brand communication.

Key Responsibilities

• Develop creative and engaging content ideas for the company’s social media platforms.

• Create and manage monthly content planning and content calendars using Notion.

• Produce social media content and participate as a content talent when required.

• Write engaging and relevant social media captions and copywriting.

• Schedule and publish content through Meta Business Suite.

• Monitor social media trends and identify relevant trends, formats, and content opportunities.

• Host and participate in livestreaming activities, particularly during double-date and payday campaigns.

• Prepare monthly social media content performance reports and provide insights for future content improvement.

• Research and identify potential events, sponsorships, and partnership opportunities that align with the company’s brand and target audience.

• Communicate and coordinate with event organizers and external partners regarding sponsorship and collaboration opportunities.

• Research, identify, and conduct outreach to relevant KOLs and influencers for company events and marketing campaigns.

• Coordinate with internal teams and external parties to ensure smooth execution of social media campaigns, events, and collaborations.

Requirements

• Minimum Senior High School (SMA/SMK) or equivalent; Diploma/Bachelor’s degree in Marketing, Communications, Digital Marketing, or related fields is a plus.

• Fresh graduates with relevant skills and experience are welcome to apply.

• Strong interest in social media, content creation, digital marketing, and event marketing.

• Creative and able to generate engaging and relevant content ideas.

• Good understanding of social media platforms, particularly Instagram and TikTok.

• Good copywriting and communication skills.

• Confident and comfortable appearing in front of the camera as a content talent or livestream host.

• Familiar with Meta Business Suite, Notion, Canva, CapCut, or other content creation tools.

• Strong communication and interpersonal skills.

• Able to build and maintain relationships with external partners, event organizers, KOLs, and influencers.

• Proactive, organized, detail-oriented, and able to work independently as well as in a team.

• Able to manage multiple tasks and meet deadlines.

Preferred Skills

• Social Media Management

• Content Planning

• Content Creation

• Copywriting

• Digital Marketing

• Social Media Marketing

• Livestreaming

• KOL & Influencer Marketing

• Event & Partnership Management

• Meta Business Suite

• Canva / CapCut / Notion

What We Offer

• Hands-on experience in social media and digital marketing.

• Opportunity to work on real marketing campaigns, events, and brand collaborations.

• Opportunity to build a strong professional portfolio.

• Networking opportunities with event organizers, KOLs, influencers, and brand partners.

• Collaborative and dynamic working environment.