SEO Specialist (International Growth)

About Guestlist Ticket

Guestlist Ticket is a booking platform connecting users with nightlife, entertainment, events, experiences, and lifestyle services. We aim to make discovering and booking experiences easier while building a platform that can scale across international markets.

As a growing startup, we are currently finalizing our pilot phase in Bali and preparing for international expansion. We are building the foundation for a platform that can scale beyond a simple destination, with organic search playing a key role in our long-term growth.

About the Role

We are looking for a highly capable SEO Specialist to lead our organic search growth strategy and strengthen Guestlist Ticket's visibility across global markets.

This role goes beyond traditional SEO execution. You will be responsible for developing and implementing a comprehensive SEO strategy, identifying high-value growth opportunities, and building a scalable foundation that helps Guestlist Ticket compete in the global nightlife and booking industry.

The ideal candidate combines strong technical SEO expertise with strategic thinking, data-driven decision-making, and proven experience growing websites in competitive markets. Experience with OTAs, travel marketplaces, booking platforms, nightlife, hospitality, or event ticketing is highly preferred.

As part of a small and agile startup team, you will have significant ownership of the SEO function, working directly with leadership, IT, and other team members to turn strategy into execution. We are looking for someone who is comfortable working in a fast-moving environment, building processes from the ground up, and making strategic decisions with limited resources.

This is an opportunity to shape our SEO foundation early and play a key role in Guestlist Ticket's journey from a Bali-based pilot to an internationally scalable platform.

Key Responsibilities

1. SEO Strategy & International Growth

• Develop and lead Guestlist Ticket's overall SEO strategy, aligned with business objectives and international expansion plans.

• Identify and prioritize target countries, cities, customer segments, and search opportunities based on search demand, competition, and commercial potential.

• Build a roadmap to increase organic visibility for nightlife, club listings, events, tickets, guestlists, table reservations, and other bookable experiences.

• Establish measurable SEO objectives, performance benchmarks, and growth plans.

• Continuously evaluate opportunities to strengthen Guestlist Ticket's competitive position in organic search.

2. Technical SEO & Website Architecture

• Lead comprehensive technical SEO audits and prioritize improvements related to crawling, indexing, site architecture, page performance, and Core Web Vitals.

• Work closely with the IT and development teams to implement technical improvements and resolve SEO issues.

• Develop scalable website architecture and internal linking strategies that support a growing inventory of venues, events, destinations, and services.

• Ensure proper implementation of canonical tags, redirects, structured data, XML sitemaps, and other technical SEO elements.

• Identify and resolve duplicate content, indexation inefficiencies, and other issues that may limit organic growth.

3. Programmatic SEO & Scalable Landing Pages

• Design and implement scalable SEO strategies for location pages, venue listings, event pages, nightlife guides, and booking-related landing pages.

• Develop frameworks for generating and optimizing landing pages based on relevant search demand and available inventory.

• Collaborate with IT and Product teams to integrate SEO requirements into website development and new feature releases.

• Establish quality standards to ensure landing pages provide unique, useful information rather than creating thin or duplicate content.

• Identify opportunities to expand organic coverage across new destinations, categories, and service offerings.

4. Keyword Research, Content & On-Page Optimization

• Lead keyword research and search-intent analysis to identify high-value commercial and transactional opportunities.

• Develop keyword maps and content strategies aligned with the customer journey, from nightlife discovery to booking.

• Optimize landing pages, metadata, headings, internal links, and structured data to improve search relevance and performance.

• Establish content priorities for venue pages, destination guides, nightlife categories, events, and other relevant search opportunities.

• Work with Content and Marketing teams to ensure content is useful, accurate, competitive, and aligned with SEO objectives.

5. International & Multilingual SEO

• Develop international SEO strategies to support expansion into new countries and markets.

• Conduct market-specific keyword and competitor research to understand local search behavior and opportunities.

• Recommend appropriate URL structures, localization strategies, and hreflang implementation where relevant.

• Identify which markets and languages offer the strongest opportunities for sustainable organic growth.

• Monitor international search performance and continuously refine strategies based on market-specific results.

6. Authority Building, Link Building & Digital PR

• Develop ethical link-building and digital PR strategies to strengthen Guestlist Ticket's domain authority and search visibility.

• Identify relevant opportunities through nightlife publications, travel websites, event partners, venues, and other industry relationships.

• Collaborate with Partnerships and Marketing to develop initiatives that generate relevant backlinks, brand mentions, and referral traffic.

• Monitor competitor backlink profiles and identify opportunities to improve Guestlist Ticket's authority within the industry.

7. Analytics, Conversion & Performance Optimization

• Establish a clear reporting framework using Google Search Console, Google Analytics 4, and relevant SEO tools.

• Monitor organic traffic, keyword visibility, indexation, landing-page performance, and conversion metrics.

• Evaluate how organic search contributes to bookings, enquiries, and other meaningful business outcomes.

• Identify opportunities to improve landing-page conversion rates and the journey from search results to completed bookings.

• Provide regular performance reports, actionable insights, and recommendations to leadership.

8. Cross-Functional Collaboration

• Work closely with IT, Product, Content, Marketing, Partnerships, and Operations to execute SEO initiatives.

• Translate SEO requirements into clear technical specifications and implementation priorities.

• Establish processes for integrating SEO into website updates, new page creation, and product development.

• Communicate priorities, progress, challenges, and resource requirements to leadership.

• Stay informed about search engine developments, algorithm changes, and emerging SEO opportunities.

Requirements

• Minimum 2 years of hands-on SEO experience, with a demonstrated track record of growing organic traffic and improving search performance.

• Proven experience developing and executing SEO strategies for competitive websites, preferably in OTAs, travel marketplaces, booking platforms, hospitality, nightlife, entertainment, or event ticketing.

• Strong expertise in technical SEO, keyword research, on-page optimization, content strategy, internal linking, and link building.

• Demonstrated ability to develop scalable SEO strategies for websites with large numbers of landing pages, listings, or location-based pages.

• Experience with international SEO, market expansion, and multilingual website optimization.

• Strong understanding of website architecture, crawling, indexing, canonicalization, redirects, structured data, and Core Web Vitals.

• Proficiency with Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs, Semrush, and Screaming Frog.

• Experience collaborating directly with developers and Product teams to implement technical SEO improvements.

• Strong analytical skills and the ability to translate performance data into clear strategic priorities.

• Excellent written English and the ability to communicate complex SEO concepts to non-technical stakeholders.

• A proactive, independent, and results-oriented approach, with the ability to manage multiple initiatives and prioritize work effectively.

• Comfortable working in a startup environment with a small team, taking ownership of projects from strategy through execution, and prioritizing initiatives based on impact, available resources, and business goals.

Preferred Qualifications

• Experience scaling organic search for an international marketplace, OTA, booking platform, or high-growth digital business.

• Demonstrated success improving organic visibility across multiple countries or competitive markets.

• Experience with programmatic SEO and large-scale landing-page optimization.

• Experience building organic authority through digital PR, industry partnerships, and high-quality link acquisition.

• Familiarity with conversion rate optimization (CRO) and measuring organic search performance against commercial outcomes.

• Experience developing SEO roadmaps and coordinating execution across engineering, content, and marketing teams.

What Success Looks Like

• A clear, data-driven SEO strategy aligned with Guestlist Ticket's international growth objectives.

• Improved organic visibility for high-intent nightlife, entertainment, and booking-related searches.

• Sustainable growth in qualified organic traffic and organic bookings.

• A technically sound website with an SEO architecture that supports expansion across destinations and categories.

• Successful implementation of scalable landing-page strategies without compromising content quality.

• Improved visibility in priority international markets.

• Stronger domain authority and a growing portfolio of relevant, high-quality backlinks.

• A reliable SEO reporting framework that connects organic performance to business results.

What We Offer

• The opportunity to shape the SEO strategy of a growing international booking platform.

• Direct collaboration with leadership, IT, Product, and Marketing.

• Ownership of high-impact initiatives with opportunities to influence product and business growth.

• The opportunity to build processes and strategies from the ground up in a small, agile startup environment.

• A dynamic, international working environment with opportunities to build and scale new strategies.