Senior Tiktok Shop Operation Lead

About the role

We are looking for an experienced Senior TikTok Shop Operations Lead to take full ownership of our TikTok Shop Indonesia operations and growth. This role covers product strategy, sales, content, affiliate, advertising, live streaming, data analysis, inventory coordination, and overall store profitability.

Key responsibilities

• Manage multiple TikTok Shop accounts end-to-end.

• Manage product listings, pricing, promotions, vouchers, campaigns, and store health.

• Develop product and sales strategies based on market research, competition, trends, and performance data.

• Develop content strategies and provide clear briefs and direction to Content Creators.

• Manage and evaluate Affiliate/KOL partnerships, including commissions, samples, content performance, and sales results.

• Manage and optimize TikTok Shop Ads based on ROAS, ROI, conversion rate, and customer acquisition cost.

• Develop live-streaming strategies, schedules, product selection, pricing, vouchers, and SOPs.

• Analyze GMV, net sales, AOV, gross profit, conversion rate, traffic, advertising costs, affiliate costs, returns, cancellations, and SKU performance.

• Prepare daily, weekly, and monthly performance reports with clear insights and action plans.

• Coordinate with China, Content, Marketing, Affiliate, and Warehouse teams.

• Monitor inventory, stock turnover, demand forecasts, and slow-moving products.

• Develop SOPs, reporting systems, and scalable workflows for the e-commerce team.

• Take initiative in identifying problems, opportunities, and actions to improve sales and profitability.

Requirements

• Minimum Bachelor's Degree (S1) in Business, Management, Marketing, E-commerce, Communications, Statistics, Information Technology, or a related field.

• Minimum 3 years of experience in E-commerce.

• Minimum 2 years of hands-on experience managing TikTok Shop Indonesia.

• Must have experience managing a TikTok Shop end-to-end, not only as an Admin, Customer Service, Host, Product Uploader, or Content Creator.

• Strong knowledge of TikTok Seller Center, TikTok Shop Ads, Affiliate, Live Streaming, promotions, and e-commerce analytics.

• Strong proficiency in Microsoft Excel or Google Sheets.

• Strong analytical, critical thinking, problem-solving, and decision-making skills.

• Able to work independently, proactively, and with a strong commercial and profit-oriented mindset.

• Fluent in English, both written and spoken, for communication and reporting to company management.

• High level of integrity, discipline, ownership, and accountability.

Experience Verification

Candidates must be able to demonstrate their previous TikTok Shop experience, including:

• Stores/accounts managed.

• Personal responsibilities and scope of work.

• Problems or challenges encountered.

• Strategies and actions implemented.

• Measurable results achieved.