Senior Brand Manager

Key responsibilities

• Develop and execute brand strategies and long-term product development plans aligned with business objectives.

• Define brand positioning, value proposition, target audience, and product differentiation to strengthen market competitiveness.

• Lead end-to-end product development initiatives for both existing and new products, from concept development to market launch.

• Conduct market research, consumer insight analysis, competitor benchmarking, and market trend assessments to identify growth opportunities.

• Develop brand and product campaign concepts, strategic briefs, and communication guidelines.

• Collaborate with Marketing Communications, Product Development, Sales, and other cross-functional teams to ensure consistent brand execution.

• Monitor brand performance, product growth, and market effectiveness, translating insights into actionable improvement strategies.

About you

• Bachelor's degree in Marketing, Business, Communication, Management, or a related field.

• Minimum 5 years of experience in brand management, brand development, or product management, preferably in the FMCG, beauty, or fragrance industry.

• Proven experience in developing and managing brands and products from strategy to execution.

• Strong strategic thinking, analytical skills, and a data-driven approach to decision-making.

• Solid understanding of brand positioning, consumer behavior, market research, and product lifecycle management.

• Proven ability to lead cross-functional projects and translate business objectives into effective brand and product strategies.

• Excellent communication, presentation, and stakeholder management skills.