Product Assistant Manager

About the role

As a Product Assistant Manager, you will play a crucial strategic role in driving the development, positioning, and commercialization of our product portfolio across industrial engineering product categories. You will be responsible for managing the marketing strategy and product lifecycle of engineering products, from market analysis, and product positioning to sales support and market development

Key responsibilities

• Develop and execute comprehensive product strategies and roadmaps for assigned product categories to achieve sales and business objectives

• Conduct thorough market research, competitive analysis, customer insights, industry trend analysis, and growth opportunities to translate them into product and commercial strategies

• Establish positioning, value propositions, and develop marketing plans that differentiate our offering

• Prepare reports and analysis of product, market performance metrics, and consumer feedback to continuously refine and optimize product offering

• Provide technical and commercial support to the sales team, for market development, project bidding, and promotion

• Coordinate with cross-functional teams including sales, marketing, product divisions, engineering, regulatory affairs, and other related functions. Work closely with the sales team to support sales target achievements.

• Develop product marketing materials and ensure accurate and consistent product communication

• Support customer engagement, exhibitions, product demonstrations, and other commercial activities

• Manage product profitability and pricing strategies, ensuring optimal margin targets and market competitiveness

About you

• Bachelor's Degree in Management, Mechanical, Industrial Engineering, or equivalent

• At least 5 years of product management, product marketing, or other commercial roles

• Experience in B2B industry is required

• Experience in market development, pricing strategies, and product positioning frameworks

• Excellent analytical and data-driven decision making capabilities, with proficiency in market research methodologies and business analytics tools

• Demonstrated ability to lead cross functional teams effectively and influence stakeholders at all levels of the organization

• Strong communication and presentation skills, with the ability to articulate complex product concepts to diverse audiences

• Strategic thinking with a commercial mindset, coupled with a strong attention to detail and project management discipline

• Fluent in English