PR Off-Air Officer

What You'll Do

We are seeking a high-energy and strategic PR Off-Air Officer to drive our brand’s physical presence and audience engagement. Sitting within the Public Relations function, this role is responsible for the end-to-end execution of off-air events, experiential marketing campaigns, and ground activations that bring our TV programs and media brand closer to the public. You will bridge the gap between broadcasting and live brand experiences, ensuring seamless integration across all channels.

Job Brief

• Conceptualize, plan, and execute ground-level off-air events, program activations, roadshows, and corporate PR campaigns from start to finish.
• Collaborate with programming and marketing communication teams to align live events with current broadcasting schedules, on-air talents, and promotional goals.
• Manage relationships with external vendors, event organizers, venue partners, and corporate sponsors to ensure smooth operations and high-quality event production.

Who You Are

• D3/S1 in Public Relations, Marketing Communication, MICE Broadcasting, or a related field.
• Proven experience in event management, specifically within MICE (Meetings, Incentives, Conferences, and Exhibitions), event agencies, or the media industry.
• Deep understanding of the broadcasting and media landscape, including how live off-air events translate into on-air content and digital buzz.
• Driven, highly agile, and an exceptional problem solver who thrives under pressure and adapts quickly to shifting event environments.
• Possesses strong problem-solving skills and the ability to manage shifting priorities."