Performance Marketing Specialist (Full-Time)

Company Overview:

HSB Investasi is a Futures brokerage firm based in Greater Jakarta, focusing on mobile applications for Foreign Exchange (Forex), Commodities, and Stock Index trading services. As a local broker regulated by the Commodity Futures Trading Regulatory Agency (BAPPEBTI) and the Ministry of Trade of the Republic of Indonesia, HSB ensures security and credibility. With a one-stop solution approach, HSB offers ease and speed in transactions, supported by 24/7 customer service.

Job Summary

We are seeking a detail-oriented and data-driven Performance Marketing Specialist to manage and optimize digital advertising campaigns on platforms like Facebook Ads and Google Ads. In this role, you will be responsible for maximizing ROI through strategic campaign execution, performance tracking, and continuous optimization.

The ideal candidate will have a strong analytical mindset, hands-on experience with campaign dashboards, and basic knowledge of mobile attribution tools like AppsFlyer. You’ll play a key role in driving our user acquisition goals by managing day-to-day operations while collaborating with the marketing and creative teams to deliver impactful results.

Key Responsibilities

• Campaign Management: Set up, monitor, and optimize paid media campaigns across Facebook Ads, Google Ads, and other advertising platforms. Implement strategies to achieve KPIs, including user acquisition, retention, and conversions.
• Performance Analysis: Analyze campaign performance data to identify trends, insights, and opportunities for optimization. Prepare detailed reports on key metrics such as ROI, CTR, CPA, and conversion rates.
• Attribution & Tracking: Utilize tools like AppsFlyer to track mobile app attribution, analyze install sources, and ensure proper campaign tracking. Create and manage AppsFlyer tracking links for campaigns and coordinate SDK integration with the technical team.
• Creative Collaboration: Work closely with the creative team to develop ad copy, visuals, and videos that align with campaign goals. Conduct A/B testing for creative assets and target audiences to improve campaign performance.
• Budget Management: Plan and allocate budgets efficiently across campaigns, ensuring no overspend and maximizing ROI. Track spend against planned budgets and adjust bids and strategies as necessary.
• Ad Platform Expertise: Stay updated on the latest trends, features, and algorithm updates for platforms like Facebook, Google Ads, and other relevant networks.
• Optimization: Continuously refine audience targeting, bidding strategies, and campaign structures. Implement retargeting strategies to re-engage users and drive conversions.

Qualifications:

• 2+ years of hands-on experience managing Facebook Ads, Google Ads, and TikTok Ads campaigns
• Fluent in English both written and verbal
• Strong ability to analyze campaign performance data and derive actionable insights.
• Proficiency in using tools like Google Analytics, advertisements dashboard, and AppsFlyer.
• Ability to manage multiple campaigns and ensure accuracy in campaign setup and reporting.
• Basic understanding of ad creative requirements and ability to brainstorm ideas with the creative team.
• Strong collaboration skills and the ability to work in a fast-paced environment.