Performance Marketing

Happyfit is seeking a hands-on performance marketer to accelerate profitable growth across our activewear, fitness equipment, and accessories portfolio. You will own paid-media strategy and execution across paid social, marketplace advertising, and short-form video and live-commerce advertising, turning customer insights, compelling creative, and disciplined optimization into measurable business growth.

What you will own:

• Personally build, launch, optimize, and scale campaigns across all channel categories (including meta ads, shopee ads, tiktok ads), including prospecting, retargeting, catalog advertising, marketplace search and discovery, and creator-content amplification.

• Translate revenue targets into channel, campaign, and product-level investment plans. Forecast results, manage spend pacing, and reallocate budgets within agreed limits based on growth potential and profitability.

• Monitor performance daily and adjust budgets, bids, audiences, placements, product selection, and creative as needed. Conduct weekly performance and testing reviews, monthly planning and forecasting, and intraday checks on daily basis (higher frequency on critical days).

• Grow new-customer demand alongside conversion and repeat purchases. Evaluate advertising against actual sales, acquisition costs, and contribution after advertising, discounts, platform fees, and other variable costs.

• Partner with brand/marketing, content, and creator teams to maintain a structured pipeline of hooks, messages, formats, and product demonstrations. Write clear briefs, identify winning creative, and refresh fatigued assets.

• Align campaigns with inventory, pricing, promotions, launches, and live schedules. Prioritize products with scalable demand and sufficient stock; support slower-moving inventory through commercially sound campaigns.

• Maintain reliable tracking and actionable dashboards. Reconcile platform-attributed results with actual business performance, investigate attribution overlap, and test whether advertising generates additional sales.

• Work closely with e-commerce, brand, finance, operations, and external partners to improve the journey from advertisement to purchase. Hold agency partners accountable for execution quality, reporting accuracy, and results.

What you bring:

• Expert-level, hands-on mastery across paid social, marketplace, and short-form video/live-commerce advertising, with the ability to diagnose performance issues and execute improvements independently.

• Strong command of campaign architecture, automated bidding, audience strategy, product feeds, conversion tracking, creative experimentation, and performance analysis.

• Commercial fluency in return on ad spend, blended advertising efficiency, customer acquisition cost, conversion rate, average order value, and contribution margin.

• Experience navigating Indonesian e-commerce campaign cycles, including double-date events, payday campaigns, seasonal peaks, and major launches.

• Strong ownership, analytical judgment, and clear communication. Experience in activewear, fitness, lifestyle, fashion, or comparable consumer categories is an advantage.

Working arrangement

• Monday-Friday 09.00 - 18.00 (Work from Office)

• Location : Grogol, Jakarta Barat (Will be relocate to PIK 2 in 2027)

Campaign availability

This role requires weekend standby for scheduled performance checks and timely intervention when needed. Double-date events, payday campaigns, and other agreed peak periods require dedicated coverage and full operational focus, including evenings, weekends, or public holidays when campaigns fall on those dates. Coverage windows, response expectations, and time-off arrangements will be agreed in advance.