National Sales Manager (Consumer Electronics Products)

Candidate Requirements:

• Education: Minimum Bachelor’s Degree in Business, Marketing, Electrical Engineering, Industrial Engineering, or a related field.

• Experience: 

  • For NSM: Minimum 7–10+ years of commercial sales experience in the electronics/electrical/lighting sector, with at least 3+ years in a National Sales Manager or Senior Regional Sales Lead capacity.   

  • For RSM (Alternative Candidate Pool): Minimum 5+ years of aggressive regional channel sales experience in lighting or electrical products, with a proven track record of managing ASMs and expanding distributor networks.

  • Must possess direct sales experience in Lighting (LED bulbs/fixtures), Electrical Cables, Switches, Sockets, MCBs, or General Consumer Electrical Hardware.   

  • Deep familiarity with traditional electrical distribution channels (toko listrik, wholesalers, regional distributors) across Indonesia. 

• Cultural & Business Background: Proven track record working within family-owned local Chinese companies, privately-held groups, or Chinese foreign-invested companies in Indonesia.

• Mindset & Working Style (Crucial Fit):

  • Street-smart builder mindset: Highly entrepreneurial, hands-on, comfortable with lean resources, and thriving in a fast-paced, high-growth Chinese-owned business environment.   

  • Candidates strictly from corporate MNC backgrounds who rely on heavy brand budgets, large corporate teams, or mature corporate systems will NOT be a fit.  

• Commercial Capabilities: 

  • Proven ability to analyze sales data (supported by a Data Analyst) to build pricing models, product strategies, and regional growth plans.   

  • Strong negotiation skills with Chinese-Indonesian and local regional distributor owners.

• Language: Business English proficiency. The ability to speak Mandarin or Hokkien is a strong plus.