Merchandiser

Responsibilities:

• Develop and execute merchandise and buying strategies to achieve sales, profitability, and inventory targets.

• Responsible for delivering sales performance and growth across assigned brands, categories, and retail channels.

• Lead merchandise planning, assortment selection, and buying activities in line with brand strategy, customer demand, and market trends.

• Analyze sales performance, inventory productivity, customer preferences, and market insights to support business decisions and future buying plans.

• Forecast fashion trends and consumer demand to ensure a competitive and commercially relevant product assortment.

• Conduct benchmarking against competitors and industry best practices to identify opportunities for improvement and business growth.

• Make data-driven and strategic decisions to respond quickly to changing market conditions and customer needs.

• Manage product selection, seasonal range planning, product development, and distribution to maximize sales opportunities.

• Collaborate with principals, suppliers, and internal stakeholders to ensure products meet brand standards and customer expectations.

• Oversee inventory management, stock allocation, replenishment, and stock optimization across all stores and channels.

• Determine appropriate stock levels and assortment mix for each retail location to ensure sales effectiveness and operational efficiency.

• Partner with Visual Merchandising and Store Operations teams to maintain strong product presentation, merchandising standards, and store image.

• Develop and implement pricing, markdown, and promotional strategies to optimize sales, margin, and inventory turnover.

• Lead special collections, exclusive launches, and seasonal campaigns in collaboration with the Buying, Marketing, and Brand teams.

• Monitor key business KPIs including sales, gross margin, sell-through, stock turn, and inventory aging, implementing corrective actions where necessary.

• Identify new business opportunities, emerging trends, and potential category expansions to support long-term business growth.

• Prepare and present merchandise plans, buying strategies, forecasts, and performance reports to senior management.

• Lead, coach, and develop the merchandising and buying team to ensure high performance and continuous improvement.

Requirements:

• Bachelor's Degree in Business Administration, Fashion Merchandising, Retail Management, Marketing, or a related field.

• Minimum 5–8 years of experience in Merchandising and/or Buying within the fashion retail industry, with at least 2–3 years in a managerial position.

• Strong understanding of merchandise planning, assortment management, buying, inventory control, and retail financial metrics.

• Proven ability to analyze market trends, sales performance, and customer insights to make sound commercial decisions.

• Strong negotiation and vendor management skills with experience working with international and local brand principals.

• Excellent knowledge of retail KPIs, pricing strategies, stock optimization, and demand forecasting.

• Strong leadership, communication, and stakeholder management skills.

• Advanced proficiency in Microsoft Excel and retail merchandising/planning systems.

• Strategic thinker with strong commercial acumen, analytical skills, and a customer-centric mindset.

• Passion for fashion retail and deep understanding of consumer behavior and industry trends.

• Fluent in Bahasa Indonesia and English, both written and spoken.