Marketing Social Media

About the role
We are seeking a talented Marketing Social Media specialist to join our Marketing & Communications team on a fulltime basis in Batam Riau Islands. This is a strategic position that will be instrumental in developing, implementing, and managing our social media presence across all digital platforms. You will be responsible for creating compelling content, engaging with our audience, and driving brand awareness through innovative social media campaigns. This role offers an excellent opportunity to make a direct impact on our brand's digital growth and customer engagement.

Key responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, TikTok, Threads, and LinkedIn

• Create, curate, and publish engaging content including copywriting, graphics, videos, and interactive posts that resonate with our target audience

• Monitor social media channels, respond to comments and messages in a timely manner, and build meaningful community relationships

• Analyse social media performance metrics and provide regular reports on engagement, reach, and conversion rates

• Collaborate with other marketing team members to ensure brand consistency and alignment with overall marketing objectives

• Manage social media advertising campaigns and optimise budgets for maximum return on investment

• Stay current with social media trends, platform updates, and emerging digital marketing techniques

• Identify and engage with influencers and key stakeholders to expand brand reach and credibility

• Conduct competitor analysis and provide insights to inform social media strategy

What we're looking for

• Proven experience of 2+ years in social media marketing or digital marketing roles

• Strong proficiency in managing multiple social media platforms and publishing tools

• Excellent written and verbal communication skills with a creative flair for content creation

• Demonstrable experience with content creation tools such as Canva, Adobe Creative Suite, or similar design software

• Sound understanding of social media analytics tools and ability to interpret data and metrics

• Knowledge of social media advertising platforms and campaign management

• Strong organisational skills with the ability to manage multiple campaigns simultaneously

• Familiarity with SEO and search marketing principles is advantageous

• Ability to work collaboratively in a team environment and adapt to a fast-paced workplace

• Passion for digital trends and continuous learning in the marketing field