Marketing Manager – Gym, Wellness & F&B

About the role

We are looking for a strategic, creative, and results-driven Marketing Manager to lead marketing across our gym, wellness, and food & beverage (F&B) businesses. This role goes beyond campaign execution. We are looking for a strong marketing leader who can develop and implement a comprehensive marketing strategy, manage the full marketing team, allocate budgets effectively, and drive measurable business results, including revenue growth, membership acquisition, customer retention, and brand development. The ideal candidate combines strategic thinking with hands-on leadership, understands the fitness, wellness, and hospitality industries, and knows how to turn marketing activities into tangible commercial outcomes.

Key responsibilities

• Develop and implement an integrated marketing strategy across gym, wellness, and F&B businesses, aligned with overall business objectives.

• Create monthly, quarterly, and annual marketing plans with clear priorities, budgets, KPIs, and expected commercial outcomes.

• Develop strategies to increase gym memberships, customer acquisition, retention, repeat visits, referrals, and F&B revenue.

• Identify growth opportunities, new customer segments, market trends, and opportunities for cross-promotion between business units.

• Strengthen brand positioning, awareness, customer loyalty, and community engagement.

• Lead, coordinate, and develop the full marketing team, ensuring effective collaboration across all marketing functions.

• Oversee digital marketing, social media, paid advertising, media buying, content marketing, PR, and communications.

• Manage online and offline campaigns, including events, activations, influencer collaborations, partnerships, and out-of-home advertising.

• Own the marketing budget, including planning, allocation, monitoring, and optimization across channels and business units.

• Analyze campaign performance, customer behavior, marketing funnels, and business results.

About you

• Proven experience in marketing management, brand management, or a similar leadership role.

• Experience developing and executing comprehensive marketing strategies, not just managing individual campaigns.

• Strong understanding of business KPIs, budget allocation, marketing analytics, and ROI optimization.

• Experience leading a marketing team and coordinating multiple functions, agencies, and external partners.

• Good understanding of digital marketing, paid advertising, social media, PR, partnerships, and offline marketing.

• Ability to connect marketing activities with revenue growth, customer acquisition, retention, and business performance.

• Genuine interest in fitness, gym culture, wellness, and a healthy lifestyle.

• Excellent leadership, strategic thinking, analytical, and creative problem-solving skills.

• Good command of English, both written and spoken.

• Ability to manage multiple business units, priorities, and campaigns in a dynamic environment.