Marketing Manager

Role Overview

STS manages multiple brands with distinct customer segments and marketing needs. DJI Agriculture focuses on B2B and offline marketing, including roadshows, exhibitions, product demonstrations, and planned educational livestreams. EcoFlow and Labor Noble require integrated online and offline marketing, product launches, KOL engagement, and digital growth. We seek a hands-on Marketing Manager who can develop strategies, manage budgets, lead the existing content team, and drive execution with minimal supervision.

Key Responsibilities

1. Marketing Strategy, Planning & Budget

· Develop monthly, quarterly, and annual marketing strategies, calendars, and budgets for each brand.

· Plan and execute roadshows, exhibitions, product demonstrations, retail campaigns, and product launches; monitor results, spending, and ROI.

· Provide market insights, creative direction, and commercially focused recommendations.

2. Team Leadership & Execution

· Lead and develop a team of 4–5 video production, editing, and content staff, ensuring clear priorities, responsibilities, deadlines, and quality standards.

· Establish workflows, monitor project progress, provide feedback, and improve team productivity.

· Manage campaigns from planning to execution and coordinate closely with sales and e-commerce teams.

3. Brand Management & Product Launches

· Serve as the primary marketing contact for brand principals and business partners.

· Prepare marketing proposals, product launch plans, presentations, and performance reports.

· Coordinate brand approvals, launch schedules, channel promotions, and offline events.

4. Digital Marketing, KOL & Website

· Oversee digital campaigns, social media, short-form videos, and content calendars across relevant channels.

· Manage KOL/KOC collaborations, including sourcing, briefing, deliverables, and performance evaluation.

· Oversee website operations, content updates, basic SEO, and continuous improvements.

· Guide paid advertising campaigns, including Meta Ads and TikTok Ads, and analyze performance metrics.

5. Livestream & Content Growth

· Manage end-to-end livestream activities, including planning, scripting, product demonstrations, execution, and performance evaluation.

· Apply livestream strategies, content planning, paid traffic acquisition, and conversion optimization.

· Oversee livestream content editing and repurpose recordings into short videos and marketing materials.

· Develop and test educational, product launch, and commerce livestream formats; monitor engagement, conversion, GMV, and ROI.

Requirements

Experience & Skills :

· Bachelor's degree in Marketing, Business, Communications, or a related field preferred, with 3–5+ years of relevant experience, including team or project leadership.

· Experience in consumer electronics, technology, retail, e-commerce, or distribution is preferred, with an understanding of both B2B and B2C marketing.

· Strong marketing expertise, commercial judgment, creativity, and the ability to independently develop and execute marketing plans.

· Proven ability to prepare proposals, presentations, product launch plans, manage budgets, and execute KOL and digital marketing activities.

· Good working proficiency in English and Bahasa Indonesia, with the ability to communicate professionally with brand principals and business partners.

· Experience in livestream operations, paid advertising, and short-form content repurposing is an advantage but not mandatory.

Leadership & Working Style :

· Demonstrates strong ownership, initiative, problem-solving skills, and a results-oriented mindset.

· Able to lead junior team members, delegate tasks effectively, and translate business objectives into actionable marketing plans.

· Adaptable, proactive, and eager to learn new marketing channels, digital platforms, livestream strategies, and consumer trends.