Marketing Manager

About the role

You own how Nilaya shows up and how it sells. This is a hands-on role, not a supervisory one — you will be in the ad accounts, in the marketplace back-ends, and lead the content iteration process / calendar every day.

Key responsibilities

• Direct the content pipeline (long/short videos, static) with affiliate creators, agency partners and/or in-house videographer from brief to published asset

• Analyze trends, find viral ideas, create scripts, contact venues or locations for video/photoshoot if necessary

• Lead the marketing team for content creation

• Make sure the content creation is flowing and cross-post on all relevant social media platforms

• Create paid acquisition funnels across Meta and TikTok: campaign structure, budget allocation, creative testing, and CAC/ROAS reporting

• Create and optimize marketplace campaigns on Shopee, TikTok Shop, Tokopedia, Lazada and Shopify — promotions, campaign participation, live events

• Turn product and certification claims into marketing that stays within BPOM rules

• Report weekly on spend, revenue by channel, and what you're changing next

About you

• 5+ years in performance or e-commerce marketing, ideally in FMCG, health, beauty or supplements

• Proven results managing Meta Ads budgets — you can talk through accounts you have run and the numbers you moved

• Hands-on experience with at least one Indonesian marketplace (Shopee, Tokopedia or TikTok Shop) as a seller

• Fluent Bahasa Indonesia and working English

• Comfortable with data: you build your own reports and you know your CAC, ROAS, AOV and repeat rate

• Based in Bali or willing to relocate fast

• Shopify experience (nice to have)

• Video editing or creative direction skills (nice to have)

About us

Nilaya is a BPOM and Halal MUI–certified herbal supplement brand based in Bali. We run our own manufacturing facility and produce a catalog of 40+ SKUs — spirulina, tongkat ali, turmeric, temulawak, lion's mane and more — sold through Shopee, TikTok Shop, Tokopedia and our own Shopify store. We control the whole chain: formulation, production, certification, brand and sales. That means marketing decisions here move real numbers, fast.

Benefits

• Direct access to the founder and real decision-making authority over budget and strategy

• A product line you can be proud of — certified, made in our own facility, not white-labeled

• Ad budget and creative resources to work with

• Growth into a broader brand leadership role as we have plans to expand regionally