Marketing & Investor Acquisition Specialist

About the role

We are looking for a proactive and execution-oriented Marketing & Investor Acquisition Specialist to manage investor education content, marketing campaigns, outbound communications, and investor acquisition initiatives to support ICX’s business growth.

Key responsibilities

• Plan and develop weekly investor-education content, and coordinate with the Graphic Designer for publication.

• Plan and execute outbound marketing campaigns.

• Plan and run financial at least one literacy and one financial inclusion activity per semester, and provide documentation to Compliance for OJK reporting.

• Support Customer Support in preparing public FAQs and response templates related to issuers.

• Plan and execute investor acquisition through ICX’s owned channels and opted-in contacts, including lead generation, follow-ups, and conversion, in line with POJK 22/2023 rules on offers through personal communication channels.

• Monitor campaign performance and investor acquisition results, and prepare regular reports.

• Ensure marketing materials and investor communications pass internal approval and applicable compliance requirements.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Minimum 3 years of experience in digital marketing, content marketing, campaign management, growth marketing, or sales.

• Strong copywriting, communication, and campaign execution skills.

• Experience with email marketing, WhatsApp campaigns, social media, or marketing automation tools.

• Experience in lead generation, prospecting, and customer/investor acquisition.

• Analytical, organized, proactive, and able to manage multiple priorities independently.

• Experience in fintech, financial services, or investment platforms is an advantage.

• Excellent written Bahasa Indonesia, with a portfolio of published copy.

• Comfortable reading financial news and figures, with a basic grasp of shares, dividends and investment risk.