Marketing Executive

About the role

Marketing Executive responsible for executing online and offline marketing campaigns, managing key opinion leaders, influencers, and content creators, and driving brand activation and events.

Key responsibilities

• Execute marketing campaigns online and offline

• Manage KOL, influencer, content creator, and community relationships

• Conduct KOL sourcing, negotiation, briefing, monitoring, and evaluation

• Develop and execute brand activation and events

• Coordinate with Social Media, Content, Sales, E-commerce, Brand teams and external parties

• Perform competitor and market trend analysis

• Monitor campaign performance based on engagement, traffic, conversion, sales contribution, and ROI/ROAS

• Create campaign reports, evaluations, and improvement recommendations

• Manage marketing budget and ensure activities run effectively

• Stay updated on beauty, skincare, cosmetics, fragrance trends and consumer behavior

About you

• Minimum S1 degree in Marketing, Communications, Business, or related field

• Experience in KOL/Influencer Marketing and Brand Activation

• 2-3 years of marketing experience, particularly in beauty/skincare/cosmetics/fragrance/FMCG

• Understanding of digital marketing and social media

• Strong communication, negotiation, analytical thinking, and project management skills

• Creative, proactive, target-oriented, and able to work with deadlines

• Willing to travel for events, activations, KOL meetings, and other marketing activities