Marketing Event & Community Specialist

About the role

This role involves planning, coordinating, and executing brand events and activations from concept to execution, managing sponsorship opportunities, and developing brand partnerships with relevant stakeholders including brands, communities, influencers, creators, and media partners.

Key responsibilities

• Plan, coordinate, and execute brand events & activations from concept to execution

• Handle sponsorship opportunities, including identifying potential sponsors, preparing proposals, pitching, negotiation, and maintaining relationships

• Develop and manage brand partnerships/collaborations with relevant brands, communities, MUA, KOL, creators, media, and other potential partners

• Build and maintain an active brand community through events, activities, and engagement programs

• Research and identify relevant event, community, and collaboration opportunities that align with the brand

• Create event proposals, partnership decks, sponsorship packages, timelines, budgets, and post-event reports

• Coordinate with internal teams and external vendors/partners to ensure smooth event execution

• Manage event logistics, including rundown, guest list, venue, talent, vendors, merchandise/goodie bags, and other event needs

• Develop creative activation ideas that can generate brand awareness, engagement, and community interaction

• Maintain good relationships with partners and explore opportunities for long-term collaboration

About you

• Minimum 2–3 years of experience in Event, Community, Partnership, Sponsorship, Brand Activation, PR, or related roles

• Experience in planning and executing events/brand activations from start to finish

• Strong communication, networking, and negotiation skills

• Comfortable approaching and communicating with external parties, including brands, communities, KOLs, creators, vendors, and event organizers

• Experience handling sponsorship & partnership proposals and negotiations

• Strong project management and organizational skills; able to manage multiple projects and deadlines simultaneously

• Creative and able to develop event concepts and activation ideas that are relevant to the target audience

• Proactive, resourceful, and comfortable with problem-solving during event execution

• Strong interpersonal skills and able to build long-term relationships

• Willing to work on-site, attend events, and work outside regular office hours when required