Marketing Division Head

PT Inti Citra Agung (Optik Melawai), a leading optical retail company in Indonesia, is looking for an experienced Marketing Division Head to lead and oversee the company's overall marketing strategy, with a strong focus on Above The Line (ATL) and Below The Line (BTL) marketing activities. This role is responsible for strengthening brand awareness, driving customer engagement, supporting sales growth, and ensuring effective marketing execution across multiple retail outlets.

Key Responsibilities

• Develop and implement comprehensive marketing strategies, with a primary focus on ATL and BTL activities to strengthen brand positioning and drive business growth.

• Lead the planning and execution of ATL campaigns, including traditional media, outdoor advertising, billboards, radio, print media, and other brand awareness initiatives.

• Oversee BTL marketing activities, including in-store promotions, events, roadshows, exhibitions, activations, sponsorships, and promotional campaigns across retail outlets.

• Develop and manage annual marketing plans, campaign calendars, budgets, and resource allocation to ensure effective execution and optimal return on marketing investment.

• Collaborate with internal teams, including Sales, Retail Operations, Merchandising, and other stakeholders, to align marketing initiatives with business objectives.

• Monitor and evaluate campaign performance, customer engagement, brand awareness, and sales impact to measure marketing effectiveness.

• Lead, manage, and develop the Marketing team to ensure effective campaign planning, execution, and performance.

• Manage relationships with external agencies, media partners, vendors, and other marketing partners to ensure campaign quality and timely delivery.

• Ensure consistent brand messaging and execution across all marketing channels and retail outlets.

Qualifications

• Bachelor's degree (S1) in Marketing, Communications, Business, or a related field.

• Minimum 5 years of experience in Marketing, with proven experience in ATL and BTL marketing strategy and execution.

• Proven experience in leading marketing campaigns, brand activations, promotional events, and media planning.

• Previous experience in a managerial or leadership role, with the ability to lead and develop a marketing team.

• Strong understanding of brand management, consumer behavior, campaign evaluation, and marketing budget management.

• Excellent project management, analytical, communication, and stakeholder management skills.

• Experience in retail, FMCG, consumer goods, or other consumer-facing industries is a plus.

• Experience managing marketing activities across multiple outlets or locations is an advantage.