Marketing Communication Strategist (Citraland Gama City Medan)

Job Descriptions :

• Researching and developing strategies for branding and marketing projects

• Perform market research and analyze data to identify industry trends, customer preferences, and competitive landscape

• Analyze customer insights, market data, campaign and social media metrics as well as observe patterns of behavior

• Collaborate in the execution of marketing campaign, tracking their performance and making adjustments as needed to optimize results

• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, ROI and ROAS

• Collaborate with external vendors, KOL/influencer, and agencies to manage relationships, optimize partnerships, and leverage additional resources

Job Requirements :

• Experience in branding and marketing for F&B (> 1 year) is a plus

• Proven work experience as a marketing strategist or similar role

• Experience in social media and digital marketing

• Strong project management and organizational skills

• Exceptional communication skills (verbal and writing) and creativity

• Ability to meet deadlines