Marketing Communication (Digital Marketing)

About the role

You will hold a key role in designing branding strategies, managing digital campaigns, optimizing SEO, and driving promotional activities for the company both online and offline.

Key responsibilities

• Develop concepts and strategies for promotional events, exhibitions, product launches, or brand activations both online and offline

• Develop concepts, produce, and edit visual communication materials and short videos (TikTok, Reels, Shorts) using CapCut

• Create branding strategies and social media content plans on a regular basis

• Actively serve as talent for live streaming and content creation with the social media team

• Develop SEO quality for phoenixindonesiaofficial.com website to increase organic visibility

• Execute strategic paid advertising (paid ads) to maximize impact on sales

• Manage campaign budget, timeline, and prepare comprehensive performance reports

• Continuously improve social media performance and SEO strategy

About you

• Minimum D3/S1 education

• 2 years of experience and/or special interest in the bird-keeping or pet food industry

• Accustomed to working with sales targets, high creativity, analytical thinking, and result-oriented mindset

• Able to operate paid advertising tools (Meta Ads, Google Ads) and understand SEO strategy well

• Understand data analysis and reporting using Google Analytics and Meta Business Suite

• Master videography and video editing techniques (CapCut) specifically for social media needs

• Attractive appearance, confident in front of the camera, energetic, creative, friendly, and extroverted personality

• Able to design interactive live streaming concepts that attract buyers

• Always up-to-date with current viral trends on TikTok, Instagram Reels, and YouTube platforms

• Willing to travel out of town if required