Marketing Communication – Alat Berat

About the role

This is a Marketing Communication role responsible for developing and executing the company's marketing communication strategy, managing brand image, and driving brand awareness across digital and traditional channels in the heavy equipment industry.

Key responsibilities

• Develop and execute the company's Marketing Communication strategy

• Create and develop content for Instagram, LinkedIn, TikTok, website, and other digital media

• Manage brand image and increase brand awareness

• Create promotional materials, campaigns, catalogues, brochures, company profiles, and other marketing materials

• Manage events, exhibitions, product launches, gatherings, and customer engagement activities

• Coordinate with the Sales team to support marketing programs and sales growth

• Create campaigns for heavy equipment products, spare parts, attachments, and aftermarket services

• Monitor and evaluate campaign effectiveness and prepare marketing reports

• Conduct market trend research, competitor analysis, and customer needs assessment in the heavy equipment industry

About you

• Minimum S1 degree in Marketing, Communication, Public Relations, or related field

• Minimum 2–3 years of experience in Marketing Communication, Marketing, or Branding

• Experience in heavy equipment, automotive, machinery, mining, or B2B industries is a plus

• Understanding of digital marketing, social media, content planning, and campaign management

• Strong communication and networking skills

• Creative with copywriting and storytelling abilities

• Able to work in a data-driven manner and understand basic marketing analytics

• Proficiency with Canva, Adobe, or other design tools is a plus

• Accustomed to working with targets and deadlines

• Willing to undertake business travel when required